The Government made official this week the reduction of the COUNTRY tax through a presidential decree: the tax that impacts imports went from 17.5% to 7.5% and is expected to have an impact on prices, not only on products that arrive from abroad but also on those produced national that use imported materials or parts. Both conditions fully reach the car market.
Although the scope of this measure on prices to the general public is still unknown, since even the ruling party estimates that this transfer will not be immediate, several car brands that manufacture in the country published their September price lists with reductions. that They can reach more than 11 million pesos.
At the moment, it is Toyota, Ford, Renault and Nissanwhich in their official values this month reflect average price drops of between 2 and 4 percent, depending on the origin of the model, whether it is domestically produced or imported. But cases of almost 25% appear.
The rest of the manufacturers, such as the Stellantis group brands (Fiat, Peugeot, Citroën, Jeep, Ram and DS) and Volkswagen, have not yet commented on their pricing strategies with the new scenario.
However, given how the publications of new lists with price reductions have been taking place this week, it is to be expected that the new values that appear accompany that initial trend. It is expected that there will be news between today and tomorrow.
For a few weeks now, there has been speculation about the possible changes that the announced reduction of the PAIS tax by the Government was going to bring. In all cases, the companies were responsible for warning that if there were changes they would not be in the same percentages.
In any case, the discounts that the brands have already shown show a fact unknown in recent years in the sector. Although brands have launched promotions and discounts to encourage sales at specific times, this year, for example, official prices never went down.
This decision by companies that have reduced their prices can be taken both as a commercial action to hang the sign “Prices Lowered” and thus attract customers, as well as a message to the Government when accompanying the measure, since one of the The sector’s main demands have to do precisely with tax reductions.
Which brands lowered their prices
The Toyota Yaris dropped in price and remains one of the cheapest on the market.Toyota was the first to report its price drop, which averages 2% for its national models and 4% for the vehicles it brings from Brazil. Among the latter, the Yaris model stands out in its XS version, which went from 21,205,000 pesos to 20,357,000 to continue being one of the cheapest on the market. The prices of Corolla and Corolla Cross also dropped.
A Hilux double cab pickup, made in the country, with DX equipment level went from 36,199,000 to 35,475,000 pesos. A more equipped variant, such as the SRV 4×4 with automatic transmission, dropped from 58,020,000 to 56,357,000 pesos. There are also sales on SW4 and Hiace.
Ford applied a similar formula but with differentiation. For example, and although he decided to make a complete reduction in the entire range of the Ranger truck, of national production, he applied a further reduction to entry models (3%) and a lower one for the most equipped (2%). Thus, an XL 4×2 dropped from 37,600,000 to 36,472,000 pesos.
The Renault Oroch shows reductions of more than 11 million pesos.For the rest of the models in the range that the oval brand sells, which are all imported, the reduction applied is 3%. Maverick went from $35,882,100 to $34,805,640; Territory, from $39,117,000 to $36,973,490; Bronco Sport, from $51,563,000 to $50,016,110; and Kuga, from $72,680,000 to $70,429,760.
Renault also announced an average reduction of its entire range of 3%. But There are clear examples that the reduction is even greater. This is the case of the Alaskan truck, which is manufactured in Córdoba, where its most economical version (2.3 Comfort 4×2) dropped from $39,100,000 to $34,700,000 and its most exclusive variant (2.3 Iconic 4×4 AT) dropped from $58,700,000. to 48,700,000.
The decrease is also strong in the Oroch pikcup (the Emotion 1.6 version, from $38,250,000 to $29,250,000) and in the Koleos SUV (Intens version, from $51,556,300 to $39,950,000). Clearly, in these cases, there are other reasons that go beyond the PAIS tax, but, ultimately, there is a marked decrease in prices
Nissan lowered prices for its Frontier pickup truck by an average of 2.5%.Nissan, for its part, fell an average of 2.5% in their Frontier truckproduced in the province of Córdoba, and 2.8% in imported vehicles. But at the time of going to press, these new lists had not yet been distributed.
Chevrolet, on the other hand, did not have discounts on its price lists but did make modifications. For its Cruze models (manufactured in Rosario), Equinox and Trailblazer and there were no changes compared to the August lists. But for the Tracker, Montana and S10 ranges there was an increase of 2%.
