when talking about fashion is a trend

“What interests me is to make people uncomfortable,” declares Lucía Levy. She is a journalist and founder of The Fashion Curvea digital media dedicated to fashion analysis from a gender perspective.

“I’m not interested in being liked, I’m not even interested in being remembered. I want you to remember the germ of doubtthe seed of discomfort.”

He went from sharing cathartic reflections on his personal Instagram to creating a community of 112 thousand followers who share their concerns, are informed and participate in their debates.

“My lifelong dream was to found a media outlet and run it. During the pandemic I realized that people were actually interested in what I said. So I encouraged myself.”

He quit his job as an employee and now The curve -as her followers call her- is a team effort. “Our goal is always to encourage critical thinking regarding fashion events. As a social articulator, as part of the culture and as a political actor as well.”

For Lucía, the objective of fashion is not limited to aesthetics. “I would like everything not to be about simply looking pretty on a red carpet or at a presidential inauguration: I want you to be telling something more with your clothes”, discharge.

“I think some high-profile people – not just celebrities but also figures in actual political office – understand that what they wear communicates values.”

When asked about inclusion in the industry, his response is concise: “The outlook is bleak. Spot”. He explains that he notices a tendency to return to traditional aesthetics and unattainable standards of beauty.

“Fashion likes the unattainable, it likes the aspirational and that is always going to be something that is going to make you feel frustrated because If you are not that dissatisfied, you do not consume.”

Regarding the role of women as consumers, your position is clear. And when you evaluate her as a creator, the criticism is not scarce either.

“The designers in the luxury industry are almost all Caucasian of European or North American descent, from wealthy families. Privileges also count for those who arrive.”

Therefore, he would like The curve also be a platform to get to know each other the work of local, Latin American fashion creators. There is no shortage of future projects. “I am working with producer Lucila Lopardo on a podcast which will be released at the end of March. She is crazy, I love her.”

“We are all in search of our passions. Fashion is that, freedom of expression“, says Angie Landaburu from New York in the middle of her eighth Fashion Week, during which she participated in the Custo Barcelona fashion show. “I feel blessed to represent my country.”

The winner for the second time of the Best Influencer award at the Martín Fierro de la Moda Awards – her first statuette was won in 2019 – He has more than 2 million followers on Instagramwhere he shows his passion for fashion and design.

“It is a very special recognition and the support of my followers who are present at every important event is incredible.”

Although the role of influencer arose spontaneously in his professional path. “Starting to make content for me was something totally accidental. since my career in fashion began with modeling. “I was never interested in being a public figure,” he says about his beginnings.

“I enjoy everything in this industry, I am aware of how lucky I am to be able to work on something I enjoy every day. I am also clear that I would love to continue growing and developing professionally.”

Despite his extensive international travel, his connection with Argentine design is important in his career and something he enjoys fostering through his work.

“When I started parading, Adrián Brown invited me to open his first parade,” she remembers gratefully. “It was something that I loved, but I also knew that I had to start putting my own mark.”

In addition to her work with Brown, Angie has capsules in national brands such as Kosiuko, Esquina and Gianni Di Paolo.

“I love parading and campaigning, but without a doubt What I like most is entering the brands’ kitchens and being in 360“From the design and the creative idea, to the photo equipment,” he says. “I am obsessive and I love what I do so much that I can dedicate hours to it without seeing the passage of time.”

She understands that some consider fashion a frivolous industry, but she disagrees.

“I think that giving work to so many people is something very far from frivolous. The world has changed for the better, now brands aim to design genderless garments, indistinct for men or women, and to include sizes. Fashion is the ultimate expression of style and one should never feel limited in how to dress.. “I think there is still a long way to go.”

“If I had to establish my Holy Trinity, I would tell you clothing, cinema and literature”says Paula Guardia Bourdin from the living room of her apartment in Puerto Madero, among stacks of books like Dress the nation. Fashion and politics in postcolonial Argentina by Regina Root and the complete collections of Yves Saint Laurent and Prada.

The name behind the videos you upload to TikTok, your Instagram posts, and your newsletter articles Moda y Champagne es Pola Magazine

Her digital project was born in a pandemic after a love breakup, but her passion for fashion is something that precedes her online presence, with which At 25 years old, he has accumulated more than 170 thousand followers between Instagram, X and TikTok.

“At 17/18 years old, this vision of fashion came into my life that was the complete opposite of what was hegemonic, what was traditional. Design philosophies that put forward the ugliness, the strangeness, the deconstruction”, she explains about the motivation that led her to analyze fashion from an academic perspective.

“The construction I do has to do with the cultural, the political and the social. All these aspects reflect different ways of being in the world.”

For Paula, a woman who works in the fashion industry is a kind of Trojan Horse. “It seems like an industry so frivolous, superficial and rooted in gender roles.. But that vision, precisely, is what allows you – from an apparently innocent place – to bring compelling topics to the table.”

For example, the question of bodies. “Talking about the issue involves uncovering many types of violence,” she says. For her, the important thing is to analyze the relationship between the garment and the body. And the power that clothing exercises over each person. The high heel, she exemplifies, is uncomfortable but stylish, and is her favorite footwear.

However, in their networks, theory and humor mix. Treat current events with irony and confesses that he finds the use of language of people who communicate fashion online extremely boring.

Paula believes that people no longer want to see lives disconnected from reality, that seeks trend analysis, information, reflectionas in the classes he offers at UP and UADE.

At first, the success he achieved seemed unreal. “I do not represent the stereotype of an influencer. But When I started to have a place, I let myself go“, Explain.

“At one point I said ‘enough, we have to get serious‘What is really happening in the world around me?’” And his way of expressing himself was clear: “My great love is words.”

“For me, pink is saying ‘I am this and bancate it because I’m not going anywhere.’” Rocío Vázquez is a clothing designer who graduated from the UBA, although on social networks the 460 thousand followers that she combines between her Instagram accounts and TikTok know her as Sereinne, “the one in pink who talks about fashion.”

After winning the award for Best Influencer in the Telefé reality show Desafío Superlike In 2021, Rocío decided to direct her content towards what she was passionate about: fashion.

“I wanted to do something that would add value to the community”explains from his room entirely decorated in shades of fuchsia and bubblegum pink, his creative construction space.

Their new online presence had two objectives. On the one hand, make known the social and academic aspect of fashion. For the other, challenge the stereotype that exists regarding authority figures who communicate history. “Why, if you’re a woman and you like pink and nonsense, can’t you talk about serious things?”

Trends are a recurring theme in their videos and Rocío seeks to analyze them from the study of history.

“I don’t think things will come back, I think they will resign themselves. The garments and styles are not being worn in the same context, by the same heads, the same ideologies, the same bodies or even the same genders. It seems to me that this affects the meaning and we all dress to say something.”

Part of its analysis also contemplates certain recurring conflicts in the industry. “Corporality is the taboo subject of fashionbecause everyone makes a slight fool of themselves all the time,” he criticizes.

“Every Fashion Week we keep saying that real bodies are slowly appearing. No, little by little nothing. That appear. When are we going to see something genuine?”

For Rocío, fashion is a space-time marker, a way to define the time we are living in. He compares it to visiting a museum.

“You go to a textile or clothing exhibition and you can see the passage of time. You can understand a lot of things about society. That is why representation is essential.”

However, the role that it promotes through the screen is observant, but also active. “I am interested in generating debates, let people think for themselves. Don’t go down the line,” she says.

“I see that people are looking for solutions, there are many who try hard not to think. I want the opposite, “What I want is to raise questions.”