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After fighting hand to hand all year long, the Toyota Hilux It beat the Fiat Cronos and established itself as the best-selling imported vehicle in Brazil in 2024, the most important market in the region and Argentine’s main partner in the automotive industry.
In this way, the pickup produced in Zárate, province of Buenos Aires, dethroned the Crono, after the compact sedan manufactured in the industrial center of Ferreyra, Córdoba, was the best-selling imported model from the neighboring country during 2023.
Con 50,026 patented unitsHilux sales increased by 8.2% compared to 2023. While the Cronos managed to sell 44,395 examples there, representing a drop of 12.5% compared to the previous year.
For the fourth consecutive year, Toyota finished as the leading Argentine automaker in production, exports and sales in the domestic market. With 84,756 patented units Until December 31, the Japanese brand had a 21.7% share.
Hilux, the most chosen pickup in Argentina since 2006 and the vehicle most produced in the history of the industry (more than 2,100,000 units), once again led its segment and finished second in the general ranking, behind the Peugeot 208.
Brazil remains the most important market in South America and has just closed the best 0 km sales cycle in recent years. During 2024, 2,600,000 patentswhich represented a growth of 13% compared to the 2.3 million units registered in 2023.
To compare it with the local market, 414,041 vehicles were patented in Argentina during 2024. Of the ten best-selling models last year in the country, six were nationally produced and four imported from Brazil (Toyota Yaris, Volkswagen Polo, Toyota Corolla Cross and Chevrolet Tracker).
Fiat Cronos. The Cordoban sedan was in 22nd place in the Brazilian ranking.The best-selling model in Brazil was once again the pickup Fiat Strada (144,694 units) for the fourth consecutive year. She was again escorted by him Volkswagen Polo (140.187) and the Chevrolet Onix (97,508). All of these models and even last year’s Top Ten are Brazilian production.
To find the best-selling imported vehicle you have to go down to the stall 19° del ranking. And that is where the Hilux appears, while the Cronos occupied 22nd position.
Another Argentine manufacturing model with good commercial performance in the neighboring country was the Ford Rangerwhich with 31,867 units ranked 27th in the ranking. The new pickup produced at the General Pacheco plant in Buenos Aires managed to increase its sales by 56%.
The other nationally manufactured models that entered the Top 50 in Brazil were: Toyota SW417,820 (+11.3%, 43rd place) ; Volkswagen Taos17,570 (+10%, 44th place) and Peugeot 20816,188 (47th place).
