Fiat launched the Ultra Roadthe new top-of-the-range version of its small pickup that is characterized by being the only family and segment one with motor turbo.
With the launch of this variant, which had been announced in the summer, the Strada completes its family of four versions and abandon single cab options (The Strada Endurance Cabin Plus was discontinued in May).
In this way, the range is made up of the versions Freedom, Volcano, Ranch (equipped with the 99 horsepower 1.3 Firefly gasoline engine) and Ultrawith the 1.0 turbo 120 horsepower used by some Stellantis models such as the Fiat Pulse and the new C3 Aircross.
Associated with a CVT automatic transmission, the Strada Ultra is also the only one that offers a Sport driving mode, an electronic function that with the push of a button alters the acceleration parameters and gear ratios.
Aesthetically, this version adopts a new exclusive grille and bumper with graphite gray and red finishes, side running boards, roof bars, San Antonio bars, maritime hood, headlights with LED technology and 16-inch black alloy wheels.
The interior, for its part, offers leather upholstery with red stitching and the logo alluding to the printed version, central armrest and new door panels with leather details.
Famila Road
Currently, Strada is the best-selling model in its category (it is a considerable distance away from the VW Saveiro) and one of the most successful of the brand in the country, fighting for second place (the first and undisputed is the Cronos) with the Toro compact pickup truck.
Each version features a distinctive exterior design. The Volcano version has chrome details on the grill, full LED headlights and a cabin combined with black leather.
The Ranch variant, on the other hand, adds side steps and maritime canvas with the model’s inscription, in addition to offering an interior that combines black and brown leather upholstery and coverings.
All versions have a multifunction steering wheel and new door panels, a 7″ Uconnect touch multimedia system with Android Auto and Apple CarPlay connectivity, wireless cell phone charger, reversing camera, digital automatic climate control (except the Freedom version), cruise control. traction and rear parking sensors, among other highlights.
The range consists of five colors available in pastel and metallic tones (Banchisa White, Bari Silver, Silverstone Grey, Monte Carlo Red and Vulcano Black), plus an exclusive color (Strato Grey) for the Ultra version.
Prices
- Strada Freedom 1.3 CVT: $ 23.461.000
- Strada Volcano 1.3 CVT: $ 26.743.000
- Strada Ranch 1.3 CVT: $ 27.875.000
- Strada Ultra 1.0T CVT $ 29.144.000