From the Moconá Falls and the river beaches to the yerba mate circuits and the Jesuit missions; from adventure tourism and the tea route to regional gastronomy and the Guaraní footprint… All the tourist attractions of the province of Misiones were highlighted at the launch of their summer season, starting with the Iguazú Falls, a UNESCO World Heritage Site and one of the 7 Natural Wonders of the World.
The Casa de Misiones in the City of Buenos Aires was the setting chosen to present summer 2025, in an event chaired by the Secretary of Tourism, Environment and Sports of the Nation, Daniel Scioli; the Undersecretary of Tourism of the Nation, Yanina Martínez; the Minister of Tourism of Misiones, José María Arrúa; and the president of the Argentine Chamber of Tourism (CAT), Gustavo Hani.
With the presence of officials, representatives of the private and public sector, and the media, the new campaign “Your Mission Is”, which was not only the protagonist of the day but also included a promotional action on public roads.
But what is “Your Mission Is” about? In a clear play on words, this initiative invites you to discover Misiones as a biodiverse and unique destination, with unforgettable experiences in the Iguazú Falls, the Misiones jungle, the beaches, waterfalls and a wide variety of adventure and cultural tourism options. and gastronomic.
In this way, through the “Make it yours” spot, future travelers find QR codes with the slogan: “Know your mission.” Then, the answers are as varied as the proposals offered by the province: “Your MissionIs to connect with nature”, “Your MissionIs to embrace our history” or “Your MissionIs to embark on an adventure.”
The tourism promotion campaign is focused on strategic places, based on information obtained by market study and data analysis.
For this reason, it will have a presence in the states from which there is a greater influx of tourists from Brazil, such as Paraná, Santa Catarina and Rio Grande do Sul; and from Paraguay such as Itapúa, Caazapá, Alto Paraná, Caaguazú, Guairá, among others.
In Argentina, it will be concentrated in provinces with the highest flow of travelers to Misiones, such as Salta, Formosa, Corrientes, Córdoba, Santa Fe, Entre Ríos, Buenos Aires, CABA, Neuquén and Río Negro.
The day culminated with a tasting of typical dishes at the Casa de Misiones, after a promotional action on Florida, Marcelo T. de Alvear and Cerrito streets, in which merchandise with information about the province was handed out and passers-by were invited to scan a QR code that took them to https://misiones.tur.ar/tumisioneswhere they were able to discover their mission for this summer.
Bet on Argentina
“We have managed to reverse the climate of pessimism and failure that had settled over this season in Argentina. Now, let’s deepen the strategy because I believe this is the way, to work together between the Nation and the province, and between the public and private sectors,” said the Secretary of Tourism, Environment and Sports of the Nation, Daniel Scioli.
And he remarked: “Nowadays, there are many people who have not yet decided where to spend their vacations. It is our challenge to reach them, and Misiones is an excellent alternative to enjoy in summer and all year round.”
For her part, Undersecretary Yanina Martínez underlined the value of the campaign in “a province that has everything: biodiversity, culture, gastronomy, and most importantly, committed human capital.”
“A competitive destination is not only defined by its economy, but also by the security, good experiences and warmth of its people. Misiones is a clear example,” he noted.
Meanwhile, Gustavo Hani emphasized the impact of work articulated between the public and the private, mentioning that “when we were kids, thinking about Misiones or other provinces as a summer season destination seemed crazy.”
“Today this is a reality thanks to the development of tourism and the joint effort that we have sustained for years. Today all provinces can think about their seasons because tourism is an engine of development and growth,” he said.
Brazil’s rebound effect
In dialogue with Clarín, the Minister of Tourism of Misiones, José María Arrúa, predicted “a great summer for Misionessince it is the ideal setting for different types of travelers. But also throughout the year.”
Regarding the flow of Argentine tourists that Brazil’s beaches expect in the next season given a favorable exchange rate, Arrúa emphasized the possibility of capitalizing on that trend.
“There is a lot of talk about the exodus to Brazil, but we have an advantage: we can function as a transit point for tourists who choose the southern beaches of the neighboring country. Both on the way out and on the way back from their car trip, people usually stay 3 or 4 days in Misiones.”accurate.
Regarding the campaign Your Mission is, invites each person to “find their mission in our province, explore nature, learn about our history, our culture or enjoy our innovative gastronomy.”
As he explained, “tourism is one of the most important drivers for our economy and this campaign will allow us to show everyone what our province has to offer.”
Furthermore, the minister highlighted that once again, Iguazú National Park is number 1 in visitors in Argentinaand it is estimated that it will close the year with more than 1,400,000 people.