what destinations can be seen in the popular video game

Between the grand staircases and the exquisite ancient halls of the San Martín Palace, the ceremonial headquarters of the Chancellery, Argentine tourism gave a great technological step in its way of communicating and promoting its beautiful landscapes: some of the most iconic settings in the country, such as the Iguazú Falls or the Perito Moreno glacier, can be seen starting today in the video game Fortnite.

So, Argentina is positioned as the first country in the world in using Fortnite as a platform for tourism promotion.

It is expected that with the application of new technologies in tourism promotion and the possibility of using non-traditional and innovative tools aimed at a broad and global audience, this game will contribute to the growth of the national tourism sector.

From this development, players will be able to visit emblematic tourist spots in Argentina:

• the Perito Moreno glacier in Santa Cruz,
• the landscapes and vineyards of Mendoza,
• the Valley of the Moon in San Juan,
• the famous Hill of the 7 Colors of Purmamarca (Jujuy),
• The Cañada de Córdoba,
• the wonderful Iguazú Falls in Misiones
• some must-see points of the City of Buenos Aires such as Caminito, the Obelisco and Puerto Madero, among others.

“Get ready for a epic parkour adventure where you will jump and run through the most beautiful regions of the country,” they say from the StadioPlus X account, the company in charge of development.

Is played in Fortnite Creative mode, a game mode that allows players to build their own worlds, in a private and safe environment. In this mode, players can design structures and create mini-games to share with friends or the game community.

In this case, to be able to find this world of Argentine landscapes you have to use the code 2667-5881-4517.

It must be taken into account that Fortnite currently has 400 million registered users globally and an average of 25 million daily players.

In one of the rooms of the San Martín palace, the presentation was attended by several officials and special guests.

The opening was carried out by the Undersecretary of Promotion of Exports, Investments, Education, Science and Culture, Ramiro Vellosoand authorities from the provinces of Jujuy, Misiones and Córdoba.

Then there was a specialist panelmade up of representatives of the Argentine Foreign Ministry, the Association of Electronic Sports and Video Games of Argentina (DEVA), the company StadioPlus (builder of experiences in Fortnite), and the Argentine Federation of Associations of Travel and Tourism Companies (FAEVYT).

Jon Fatelevich, from StadioPlus, the company in charge of developing the Fortnite environment with destinations in Argentina, said that this type of game like Fortnite “allows real environments to be recreated in a digital mode, which enhances the reach of global audiences and a more comprehensive demographic, taking into account that the average age of 60% of Fortnite players ranges between 18 and 24 years old.”

Fatalevich stressed that in this way “they have fun and get to know each other” and that “it’s the beginning, we have to continue feeding it.”

Carolina Bustos, director of promotion of knowledge-based services, creative and cultural industries, tourism and sports of the Foreign Ministry, highlighted the joint work of the public and private sectors, while highlighting the importance of incorporating “tools to reach new communities “.

From the travel agency sector, Andrés Deyá, president of the Argentine Federation of Travel and Tourism Business Associations, pointed out that they are a resilient sector. “We have to be in permanent change because it is consumed differently.”

For his part, Eric Manrique, CEO of BEN Group, emphasized the need to communicate differently that offers this type of development: “Gamers are digital natives and this is the new form of communication.”