The year ends and the great recovery of the second half destroyed the forecasts of around 300,000 units that had been anticipated from the sector.
The figure was not an exaggeration. The year had started with worst January of the last 20 yearswhile the results of the following months were far below what was achieved in 2023.
Between January and November, some 392,000 vehicles were registered in the country and it is expected that this figure will rise to 415,000 when the December results are known next week.
Despite not reaching 450,000 in 2023, the Association of Automotive Manufacturers (ADEFA) is optimistic about 2025, and already anticipates a market of around 500,000 units which represents a growth of 20% compared to this year.
Brand-by-brand news
In line, some automotive companies also anticipated their future, revealing what the launches planned for 2025 will be.
Audi
The first launch will be in January with the new A3 in Sportback and Sedan versions. While later the range will expand with the arrival of sports cars S3 (2.0 turbo 333 HP) and the RS3 (2.5 turbo 400 HP), both in Sportback and Sedan variants.
The new A5 will also arrive as a replacement for the A4. The change in the nomenclature of these models is due to a new brand strategy to distinguish between propulsion systems: from now on, electric models will use even numbers and those with combustion engines, odd numbers.
The German brand will also launch the electric Q6 e-tron and the powerful RSQ8 Performancewhich will arrive with a mild hybridization system composed of a 640-horsepower V8 and a small electric motor.
BLOCK
The Chinese brand imported by Grupo Belcastro will launch in January the version with a thermal engine (U5) of the EU5the 100% electric sedan that was presented a few days ago in the country at a price of US$ 40,500. While within the first semester it will incorporate the EU5 Plus, an electric version with greater autonomy and equipment.
In January he will also present the X55 Plusa slightly longer variant of the X55 II that shares the same 185 HP 1.5 turbo engine.
While in February it will be the turn of two models: on the one hand, the BJ60, an imposing SUV of more than five meters and three rows of seats equipped with a mild hybrid propulsion system that delivers a power of 263 HP. On the other hand, the BJ30a 4.73 meter SUV with a style similar to that of the Ford Bronco Sport.
For the second semester, although still without a confirmed launch date, there are the BJ40 (3 doors) and the BJ80.
BMW and MINI
The German brand has three confirmed launches: the new ones Serie 1 y X3scheduled for the first quarter, and the sports M2whose date has not yet been confirmed by the local affiliate.
On the British brand’s side, it is expected that towards the end of the year the Acemanthe brand’s first electric model
Chevrolet
The brand with the golden bow has several new developments planned for this year. One is the new Trailblazerthe large SUV that the brand showed this year as part of its total renewal plan. It will arrive in the first semester.
While for the second semester it is expected that the new Equinox and the Blazer EVthe first 100% electric model that the brand will market in our country.
Citroën
In January there will be the commercial launch of Basalt, the compact SUV with coupe style whose pre-sale began in mid-November. The range will be made up of three versions and two gasoline engine offerings: the classic 1.6 with 115 HP and the 1.0 turbo with 120 HP.
Another novelty will be the incorporation of this same turbocharged engine (T200) in the C3 model, thus expanding the range that currently consists of two versions (C3 Feel and C3 Feel Pack AT).
Both models will be exhibited at the Car Summer Show. It is expected that the brand will also incorporate the update of the utility vehicle Jumper.
DS
The first novelty will be the update of the DS 7 E-Tense, the plug-in hybrid SUV with all-wheel drive that will be presented in January. Electrified versions of other models are expected to arrive during the year.
Fiat
The most notable news is the start of production in Córdoba of a new family of medium-sized pickups, among which an unprecedented model from the Italian brand that would be launched this year will debut. Although there was no official confirmation yet, it would be the Titano.
The brand also anticipated the arrival of the Fastback Hybrid and Pulse Hybrid, the first models of the group to debut the new electrified platform that other Stellantis models will later adopt.
The technology is mild hybridization (also known as Mild-Hybrid), composed of a thermal engine and a small 4 HP electric motor that replaces the alternator and starter motor. This impeller does not move the wheels, but rather assists the heat engine in different functions.
At the same time, among utilitarians, the arrival of the renewed Duchy.
Ford
He anticipated that next year he will begin selling the Everest in our market, an SUV built on the basis of the new generation of the Ranger pickup that, among other countries, is manufactured in Argentina.
It will arrive in the country imported from Thailand (another market in which Ranger is produced) and will be available during the first half of 2025. Everest will be the largest SUV and the only one with three rows of seats marketed by the brand in the country
Other news will be the update of Maverick and the new Transit line, while confirmation of the Ranger Single Cab is still awaited.
Honda
In January the new Accordthe sedan with a sporty style that will arrive with hybrid technology and will become the third electrified model. It will have a power of 184 horsepower.
Within the first quarter, the CR-V will also arrive with all-wheel drive (EXL AWD), equipped with the 191 HP 1.5 turbo engine. It will be the third version of the range and the second with 4×4 traction.
Hyundai
After the recent launch of the HB20, the cheapest compact hatchback on the market, the brand could launch the sedan variant (also manufactured in Brazil).
The arrival of the renewed Konathe compact SUV that will have gasoline variants (4×2 and 4×4) and a hybrid, and the new generation of the Santa Fethe flagship SUV of the Korean brand.
JAC
The Chinese brand imported and marketed by Chery-Socma will expand its offer in the Argentine market with three new vehicles: the medium pickup JACT9the 5 ton truck JACN55 and the SUV with 3 rows of seats JS8PRO.
Jeep
One of the novelties will be the arrival of Wrangler with the Hurricane 4 gasoline engine (2.0 liters, turbo, 272 HP) that currently equips the Ram Rampage. In this way, the brand’s most off-road model abandons the historic Pentastar V6.
For their part, the ranges Renegade, Compass y Commander They will be updated with new versions and mechanics.
Come on
Finally the K3a compact model that will replace the Rio and will be offered with four and five-door bodies. Made in Mexico, the model is already exhibited in the brand’s space in Costa Esmeralda.
Another novelty (not yet confirmed) could be the K4 -replacement of the Cerato-.
Mitsubishi
The Japanese brand that is marketed in our country by the Antelo Group (Car One) will have as its main novelty the new generation of L200.
The medium-sized pickup manufactured in Thailand will arrive within the first half of the year with a completely renewed design, a new platform derived from the current Nissan Frontier (Mitsubishi is a member of the Renault-Nissan alliance), new mechanics and more technology.
Nissan
The main novelty will be the arrival of the new generation Kicksone of the benchmarks among compact SUVs and the brand’s second best-selling model in our market behind the Frontier pickup.
It will be manufactured in the Brazilian Resende plant and its launch is expected to take place during the second half of 2025. Completely renewed, with slightly larger dimensions and with new mechanics, the new Kicks will coexist – at least initially – with the current model.
Peugeot
It will have two of the biggest novelties on the market: the new generations of the 408 y 3008. The first stopped being a conventional sedan to adopt a more sporty style thanks to a fastback-style tail.
For its part, the new SUV arrives with a much more attractive and distinguished design. Initially it will be equipped with thermal engines, but it is not ruled out that it will add a hybrid variant later.
Another model that is on the list is the 2008 electric. The brand offered a brief contact to the press during the launch of the new generation manufactured in Palomar, and although there is no precise date, it is very possible that it will also arrive in 2025 imported from Europe.
Ram
The Stellantis brand, expert in pickups, will also have news. The nueva 1500 It will arrive at the beginning of 2025 with an unprecedented mechanics, because it abandoned the classic V8 HEMI to incorporate the Hurricane 6, a 3.0-liter, bi-turbo, inline six-cylinder that generates 426 horsepower.
While the 2500 It will come with a new design and the same Cummins turbodiesel engine.
Renault
The main novelty of the French brand will be the launch of Arcanaa crossover with a style and dimensions similar to those of the Fiat Fastback that will arrive with hybrid technology that will be part of the E-Tech family, made up of the electric Kwid, Megane and Kangoo.
Although it has not yet been confirmed, the Arkana could arrive with a 94 HP 1.6-liter gasoline engine and two electric engines that deliver a maximum power of 145 horsepower.
Toyota
The stellar launch and one of the most anticipated will be the Yaris Crossthe model with which the Japanese brand will debut in the compact SUV segment.
The Yaris Cross will be manufactured at the Brazilian Sorocaba plant and will arrive in the second half of the year with a hybrid propulsion system. It measures 4.31 meters long and is built on the DNGA platform, a variant of the TNGA used in Corolla and Corolla Cross.
It is estimated that by price it will be located between the current Yaris and Corolla offering.
Volkswagen
The brand did not officially confirm any news for 2025, although a possible restyling of the Taos and of In the groin.
Another model that could be launched in 2025 is the Terathe low-cost SUV that will be manufactured in Brazil and shares a platform with the Polo. It will compete against Fiat Pulse and Renault Kardian.
The opening of imports could also facilitate the arrival of another model that is highly valued here: the Golfwhich from 2027 will once again be manufactured in the Mexican plant in Puebla.