up Real Madrid and Inter Miami of Messi was the one that grew the most

He Real Madrid is the club that accumulated the most interactions on Instagram during 2023: 2,590 million. In second place in the platform’s audience ranking is the main rival of the meringues: the FC Barcelonawith 2,215 million.

In addition to the Spanish giant, only three other clubs surpassed the barrier of one billion interactions in 2023: Galatasaray (Türkiye), Manchester United (England) –who faced each other in the group stage of the 2023/24 Champions League– and Manchester Citynew champion of the FIFA Club World Cup.

The achievement of the two giants of Spanish football is so significant that the interactions of the Turkish club, combined with those of the two Manchester rivals, reach the mark of 3.76 billionaround a billion fewer interactions than Real Madrid and Barcelona combined.

They are followed in the top 10 most successful clubs on Instagram in 2023 by the only two representatives outside Europe: in 6th place, Al Nasr, club that has the “organic impulse” of Cristiano Ronaldo; and Flamengo, the club with the most fans in Brazil – and which, despite not having won any trophy this year, has had a significant performance, consolidating itself as one of the largest sports brands in the world.

More than 778 million interactions, Flamengo’s performance is so significant that it is ahead of the ambitious Paris Saint-Germain and Liverpool. The top 10 is closed by Fenerbahçe, Galatasaray’s main rival.

Not only in interactions did Real Madrid lead on Instagram in 2023. The club from the Spanish capital also was the one that accumulated the most new followers during the last year.

With 20.6 million new followers, Real Madrid closed the year with a growth of 16 percent in this regard. This figure alone would be enough to place the meringues in 11th place in the followers ranking, ahead of Atlético de Madrid, which has 16.5 million followers in total.

In second and third place, two clubs with the most recent prominence in the world of football: Al Nassr –the team of Cristiano Ronaldo, Sadio Mané, Anderson Talisca, among other football stars– and the Inter Miami CFa club managed by David Beckham and which has Lionel MessiSergio Busquets, Jordi Alba and the recent incorporation of Luis Suárez, who arrives after a great performance in Gremio, in 2023.

Inter Miami, by the way, was the club that grew the most proportionally compared to December 31, 2022: increase of 1.4k%. The arrival of the stars – all of them former Barcelona players – It swept the North American club’s social networks.

Not everyone knows what the participation rate is. Simply put, engagement rate is the percentage of users who already follow a given page and They interact with the posts.

He Fluminense Football Club was a world leader in engagement this season, with a rate of 37.5%. The club’s year was full of great achievements, among them the surprising signing of Marcelo, a Real Madrid idol who started his career at Tricolor.

During the year, the club also defeated its classic rival Flamengo 4-1 in the final of the Rio de Janeiro Championship, in addition to winning the Copa Libertadores de América for the first time in its history after beating Boca Juniors in the final, at the Maracaná.

In the top 10 there are also other Brazilian clubs: in 3rd place, Botafogo, with the incredible feat of losing a championship after leading with a 14-point advantage over the closest rival; in 4th grade, Basque; in 6th, Fortaleza, runner-up in the Copa Sudamericana; and then, the São Paulo trio: San Pablo in 7th, Corinthians in 8th and Palmeiras in 9th.

It is clear then that the consumption of digital content is not limited only to following, but also to leaving a like and commenting on your club’s publications, and even posting a joke on your rivals’ pages.