It is not a novelty that the phenomenon Franco frankntoto destroy where it passes. And the last demonstration was his arrival to the Alpine team, where he broke all the audiences in social networks. And he has them all in love, even the global marketing director of the Renault group, who He compared his figure with Lionel Messi and Diego Maradona.
Alpine is one of the companies of the French group and Arnaud Belloni is responsible for marketing for all brands. In talk with Clarionhe considered that “Colapinto is Argentina’s new face.”
The French Executive went through Argentina to carry out one of its tasks: to film commercials for TV of the different models of the group’s brands. In this case, it was from the new Renault Rafale, a crossover Medium that had very good reception in the French market.
In this sense, Belloni anticipated Clarín who has just obtained the approval “of Luca de Meo himself, CEO of the Renault group, To shoot a new commercial for TV on Franco Colapinto made in Argentina“.
It was Meo’s own who welcomed the Argentine pilot to Alpine F1 Team with a post that closed with him hashtag #vamosnen. Welcome that, by the way, did not have any other pilot of the French team. A couple of weeks ago, the president of Renault Argentina, Pablo Sibilla, confirmed that the Argentine pilot will handle a model of the rhombus brand when he comes to the country.
“Colapinto is Argentina’s new face”
Belloni’s passage in Argentina also allowed to know the company’s strategy in the region and in the world, after a “weak” product plan that was in the past. But of course, the talk closed with the collapint phenomenon.
“Our first priority four years ago was recover from a strong crisis that we had. The new strategy allowed us to make a transition from a brand associated with small cars to higher segments of medium models. And it is working very well, “Belloni explained and added:” In addition, we launched the electrification of the range with the E-Tech family, from which three technologies are released: hybrids, plug and electrical hybrids. That allowed us to be strong to develop a strategy for Latin America. “
-How is that strategy for Latin America?
As in Europe, in this part of the world we also had a weak product plan in recent years. That is why we decided to rebuild that strategy, also going towards larger segments. First was the arrival of Kardian, with a lot of event. We are signed up with a model like Arkana, which soon arrives in Argentina, and the renewed Koleos. And at the same time we are betting on electrification also in Latin America although it is still a small market. And we will have new ads in the coming months for the region that I still cannot mention, but we will take high steps.
Kardian mentioned as the first of this strategy, how important was it?
-It is a car created for Latin America. And where he launched he succeeded. In Colombia, for example, it allowed Renault to be number one again in that market. It is a large car, with the correct size, a cabin with a lot of comfort, good quality of materials, very good engine and a great equipment.
-Will we know this year the final design of the new pickup that Renault will manufacture in Córdoba?
-What differences are there between a European and one Latin American client?
-I have very often to Latin America, both to visit the company issues and to shoot different commercials. I have followed Argentina, Chile and Uruguay. 10 years ago there were differences, but today with open markets, more and more people claim the same product as in Europe. An economic and popular car is still needed to reach the greatest number of people. But more and more users claim the latest in technology as in any other market in the world. And competition forces us to accelerate in that sense, especially with Chinese companies.
-What does the arrival of a media phenomenon like Franco Colapint mean for Renault?
-They just approved, Luca de Meo himself, CEO of the Renault Group, a new commercial for TV on Franco Colapinto made in Argentina. Today Colapinto is like meeting Messi Oa Maradona when they were very young. It’s like (Kylian) Mbappé for a Frenchman. It is an icon, still very young, but it is already an icon. And it comes to give us a message of success and glamor. I think it is the new face of Argentina. I think they are very lucky to have Colapint.
