The mass exodus to the Atlantic Coast during the XXL Easter weekend was the ideal opportunity to relive one of the great successes found during vacation times, as happened in the summer that just ended: the Ford off-road driving clinics through the dunes of La Frontera, in Pinamar Nortean extreme activity designed especially for its most daring clients.
Winding and untamed paths, demanding climbs and epic descents were just some of the challenges experienced exclusively by users of Ford Ranger, F-150, Bronco y Maverickwho were thus able to test all the power and off-road capabilities of their vehicles in a safe environment, guided by experts who accompanied them at all times.
But not only were there crossings in the dunes, but the traditional stand that the brand has in Cariló was also opened, where thousands of people were face to face with one of the great novelties that Ford is preparing for its arrival in the local market: the Bronco Wildtrak, the most extreme version of the legendary SUV.
The Strong Race in the dunes of Pinamar
In fact, the experience, which was divided into four shifts per day, began with a clinic in the Off-Road Campus de Ford by the brand’s specialists, who offered training in the off-road benefits of these models and reviewed key driving techniques to face the demanding adventure in the endless dunes of La Frontera.
Video
On the long weekend, Ford opened the stand in Cariló and invited its clients to the traditional clinics in La Frontera.
Once that process is finished, there, yes, clients of the Strong Race They were ready to go out to the dunes, where they put into practice what they had learned and experienced firsthand the unique adrenaline of driving in the sand.
“It brings out a lot of fears in different aspects.”. And it is possible to do things that one would not have done if he came alone. The fact of being able to see others, that the guys on the team explain to you, is super productive,” said Santiago Albertoni, one of the Ford customers who participated in the clinics.
Guided by expert Ford drivers, users were able to better understand the secrets of their own vehicles. It is an experience that combines entertainment with instruction, because the idea of the brand is that, precisely, the clinic allows its participants to find answers to recurring problems that they can encounter in the arena with models of the power that the Strong Race brings. .
“It is a very useful experience that gives you more security to get into the sand. We are city dwellers and that’s why we don’t have many opportunities, except when we come to the beach for a bit. And sometimes it is necessary and you learn and it is also fun,” said Guillermo Salvatierra, another client of the Óvalo.
While Fernando Virzi, also a Raza Fuerte user, highlighted that in clinics “they take care of people“The vehicle is taken care of and they give you all the precautions in the talks so that you know how to drive and don’t break anything.”
Ford and a new development in Cariló
Of course, not everything was action and energy to the limit on the part of Ford on the coast: the oval brand also took the opportunity to reopen its space in Cariló, on the traditional corner of Divisadero and Cerezo avenueswhere it showed the latest launches and flagship products of the successful range it has in the country.
There, for example, one of the most sought after was the brand new Mustang Mach-E, the brand’s first 100% electric vehicle; It is an SUV that combines the highest technology with sporty performance and the iconic design of the Mustang. And it was joined by other highlights in the Ford catalogue, such as the new Territory or even the Bronco Sport.
However, the Strong Race did not stop only at the adventure in the dunes and was also present in Cariló: there were the new generation of Ford Ranger (the successful pick-up manufactured at the General Pacheco plant), the Ranger Raptor and the F-150 Raptor, for example. And in fact, the great novelty of the stand was directly linked to a Ford off-road icon: it is la Bronco Wildtrak.
Robust like the F Series and with the rebellious spirit of a sports car like the Mustang, this new version comes to join the Bronco Sport and complement the Oval’s offer of off-road vehicles in the country: once its launch is made official, the model , which has already started its pre-sale, will become the most powerful SUV on the Argentine market: coupled to a 10-speed automatic transmission, its twin-turbo naphtha EcoBoost V6 engine 2.7 liters and 32 valves allows you to achieve334 HP of power and 562 Nm of torque.
The new Ford Bronco Wildtrak promises to stand out in the segment also for its intelligent traction system, which offers four available modes: 4×2, 4×4 Automatic, 4×4 high and 4×4 low. And to that is also added the Sasquatch package, which adds a 4.7 final drive ratio with electronic front and rear differential locks.
And all this, of course, is combined with an excellent on-board experience thanks to the comfort equipment and on-board technology, where connectivity is essential and the FordPass application becomes relevant to execute actions such as remote locking and unlocking, geolocation, vehicle status and operating alerts.