This is the shocking journey that challenges the dunes with the Strong Race

One of the classics of the Argentine summer. A truly unique and different experience. And for more than a decade, under the distinctive and exclusive seal of Ford. In the entire range of activities and actions proposed by the Strong Race for this Ford Summer Experience 2025 At different summer points, night crossings in the dunes in Pinamar offer a differential.

The first edition of this season brought together a group of 30 vehicles, including Ford Ranger, Ranger Raptor, F-150, F-150 Raptor y Bronco. It all started in one of the reference points that identify the Strong Race in its enormous display within the Ford Summer Experience 2025: the Pinamar Norte space, on Libertador and Poseidón avenues, where until February 16 and from 10 a.m. to 7 p.m. The oval brand exhibits all its exponents and organizes different activities.

As usual, Ford’s group of guides with extensive experience and experience led the way from Ford’s Off-Road Campus towards the dunes of La Frontera, where under strict security measures the drivers not only discovered unprecedented sensations on board their pick-up, but also expanded their knowledge from the advice from the official brand team.

“The night crossing really is a classicevery afternoon clients from previous summers come, they want to repeat it and they save a space on Fridays to enjoy it. Accompanied by their families, they show them what the vehicle has, what the product has… It is already part of their vacation,” he noted. María Belén Martín, Marketing and Communication Manager of Ford Argentina.

Back at the Ford stand in Pinamar Norte, and after more than an hour of action in the sand, it was time to relax and activate other senses. An after party with very good music thanks to a Emmanuel Horvilleur acoustic show and exquisite dishes from renowned chef Lele Cristóbal, the creator of Café San Juan, took center stage in Ford’s Summer Experience 2025.

In addition, it was a good time to review what we experienced on the night journey. “It gives you the experience of power know the vehicle you have and everything it can give you. The instructors guide you step by step to learn everything. I have been a Ford customer for more than 20 years, I have had everything from cars to trucks, and now this allows me to learn everything about off road,” said Adrián Aragón, one of the participants.

“I find it very interesting that a company like Ford, with so much Argentine tradition, takes care of the customer by giving them a space, even training us. It was like a leisure trip, but at the same time, learning,” added Julio Delbés, another of the Ford users on this night trip, which It takes place during sunset every Friday until February 13.

“For Ford, contact with the customer is very important. and that is why everything in their spaces is designed so that they can feel at home,” said María Belén Martín. “This closeness,” the executive added, “is reflected in My Ford Experiencesan action with which we evolve year after year in understanding the client’s needs and what they are looking for, both during vacation periods and in their daily lives.”

Just as its nighttime cruises make a difference every summer, everything that bears the oval seal is synonymous with news, entertainment, service and support for its clients and the general public. At the Off-Road Campus, Ford customers can access free tire calibration serviceto prepare your vehicle before entering the La Frontera area.

Right there, in Pinamar Norte, an outdoor coworking space is available, equipped with umbrellas and WiFi, for those who need to take a break from their vacation and attend to their work or business. And right there you can see the entire range of the brand. The innovative Maverick compact pick-up; the new generation of Ranger and Ranger Raptor; the F-150 Tremor -new for 2024- and F-150 Raptor. Also the new Bronco Wildtrack and of course the new Everest, the main attraction of this summer.

Imported from Thailand, the nueva Ford Everest It stands out not only for its size, being the brand’s largest SUV in Argentina with seven seats, but also for its distinctive oval signature design. It is an ideal vehicle for daily use, with a very high level of comfort and space for the entire family, with advanced equipment in terms of technology and safety, which guarantees a driving experience superior to that known in its segment.

The new Ford Everest responds to urban needs and is also ready for outdoor exploration, providing versatility and robustness for adventures outside the city. Also He is a star figure in Carilówhere until March 4 and from 5 p.m. to midnight, Ford illuminates the traditional corner of Divisadero and Cerezo avenues.

In an open-air showroom it displays its Raza Fuerte, with the most complete line of pick-ups on the market: the new generation of Ranger made in Argentina, the compact Maverickthe recently launched F-150 Tremor and the Ranger Raptorthe most powerful and extreme midsize pick-up designed by Ford Performance.

Standing out for their sophisticated design and high levels of technology and comfort, in another sector are Ford SUVs: Territory, Bronco Sport y Everest. And there’s also an exclusive space dedicated to another recent release: Mustang GTthe seventh generation of Ford’s iconic pony-car, the most technologically advanced in history, which incorporates the fourth generation of the 5.0L Coyote V8 engine with 492 HP, the most powerful that a traditional Mustang has ever equipped.

Summer activities also extend to Mar del Plata and Chapadmalalwhere an important sports quota is added to the Ford Summer Experience 2025. On the one hand, golf fans have the possibility of experiencing the 105th edition of the Southern Openone of the most traditional and prestigious tournaments in Argentina, at the historic Mar del Plata Golf Club from January 22 to 26.

On the other hand, south of Mar del Plata, Ford will once again accompany the surfers in Chapadmalalwhen from January 23 to 26 it takes place the first RVCA surf championship in South Americaalso presented by Ford Argentina, at Playa Chapadmalal Hotel 10.

Visitors who come to the Cariló and Pinamar spaces are accompanied by BecauseFord’s virtual assistant that guides and informs them about each exhibited vehicle, products, vehicle quotes, after-sales services and even summer activities, with the possibility of booking a test drive.

To access FORDi, Ford invites its customers to download and use the Ford Pass appan exclusive digital tool for users of Ford vehicles that allows them to enhance the brand’s connectivity technology, accompanying them during the summer season in the most popular tourist spots with the aim of offering them differentiating experiences in a simple and agile way.

Within the digital transformation strategy and in order to offer quality products and differentiating experiences, Ford continues to expand connected experiences for its users. To access them, you must select the “Benefits” tab within the application Ford Passwhere you will find more information.

In turn, the application allows access to what Ford calls “Convenient Experiences”an innovative set of solutions that transform customer interaction with the brand in terms of maintenance and care of their vehicles. To join each of these experiences, enter the Ford official site.