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The alignment of the Tech elite with the Donald Trump government put in trouble to whom they want to use social networks to denounce the abuse of power since Algorithms seem to be making it difficult to create resistance.
That is why new communication strategies such as the “algospeak” were born, which made some winter boots a new resistance symbol.
And now that more and more people decide They are the most recent personification of censorshipsince there are terms and turns that can make our videos or messages seen by very few people.
Thus the algospeak was born, a kind of lexicon surely prevents algorithms filters from eliminating or hiding publications on issues considered controversial As Trump’s illegal immigrants export plans, Elon Musk’s stumbling blocks or war between Russia and Ukraine.
Hidden in broad daylight, some algospeak terms are more evident, such as saying “spicy eggplant” instead of “vibrator” or “not alive” instead of “dead.” On other occasions they are much more opaque, such as “Cut Winter Boots”, which today is a trend.
It’s about talking about “beautiful winter boots” to respond to the executive orders that Trump signed in his first days of his new management at the head of the US .
As Ice means “ice” in English, The thousands of videos about “beautiful winter boots” that today they flourish in Tiktok they do not speak of fashion but alert about operations that are being carried out in different cities or offer advice to deal with the authorities.
Ven TickTTol He has not publicly recognized that he is filtering the videos against Trumpthe allegations of users who see their contents eliminated or with few visualizations do not cease.
The antecedent of what happened in 2024 in X is not encouraging: a study showed that post -content posts became more seen since Musk, CEO of the social network, publicly expressed his support for the current president.
In X the posts with conservative content became more seen since Musk supported Trump.As indicated by the American writer Jillian York, suspecting the interests of social networks owners is not being conspiracy nor exaggerated but the natural consequence of a series of public actions of Musk, Mark Zuckerberg and the rest of the Silicon Valley elite, which decided to show full support for the new management in the White House.
Although effective immediately, Algospeak does not seem to be a solution that can be consolidated over time Not only because moderation algorithms evolve and learn from our behaviors, but because sharing short videos in networks does not replace community organization or action in the offline world.
As has happened for centuries, the best way to defend rights and fighting for a fairer world is joining forces and offering alternatives. As viral as it is, a meme does not replace real action.
