the styles that will be in fashion this winter

He make-up It is a resource that allows us to express and communicate through colors, textures and styles. And like all language, is constantly evolving. That’s why, The new station arrives with many new developments in the field.

The search for naturalness, for example, continues to establish itself as one of the most sought-after makeup finishes. From the no-makeup look we went to the grunge of the ’90s. Everything that is coming, from now on.

“For autumn-winter 2024, one of the strongest trends is natural makeup“, the one that uses the make up no makeup technique to offer a face that doesn’t look like it’s made up, but it is,” says Dai González, MAC National Artist.

Its maxim is “less is more” and it seeks to deliver a Healthy, illuminated skin with highlights of color in eyes and lips. “To achieve these looks, light and matte textures and small touches of glow are used that act as points of light. In this bet, stand out furthermore lrosy cheeks, where peach tones are the protagonists. This range is ideal for giving freshness and youth to the face, since it can also be used as a shadow or lipstick and, on top of that, it adapts very well to most skin tones. In short, it is the turn of neutral, classic and super careful makeup,” Dai González explains.

In that line it fits the Latte Look, a very fashionable style to wear every day. This new technique is characterized by imitating the tones and textures of a cup of coffee with milk, seeking to achieve a warm and comfortable appearance on the face. For this, soft and creamy colors are used in the range of beige, brown, cream and caramel.

“The key to this makeup is the eyes, which show off faded shadows in brown and gold tones.. Yes, brown in a chocolate tone is the new black,” adds Carolina Calabria, Brand Manager Idraet Pro Make Up.

On the other hand, The skin must be perfectly hydrated to obtain the desired healthy face effect. and without signs of fatigue. “To match these steps, lips have to be in nude colors accompanied by a profiler of a similar tone. In espresso makeup there is no blush, so just apply a little powder bronzer on the cheekbone and nose so that these areas offer the characteristic roasted tone of cut coffee,” says Calabria.

For her part, Guadalupe Barreto, Avon Key Make Up Artist at BAFWeek, maintains that although trends continue to favor natural skins, The look of the moment is the one that refers to the grunge of the ’90s.

“Is good Rock & Glam because the lips have intense, dark tones and the eyes appear well defined by black or dark brown mascara, shadows and/or eyeliners. In this proposal, the face accompanies in a subtle way, with skin that is not too heavy and lips brushed with transparent or pink gloss,” says Barreto.

From the Natura brand they maintain that this season Eyeliner is established as the essential ally for any look. So much so that the latest trends worldwide position it as a resource that invites you to explore creativity, since it gives the possibility of experimenting with colors, textures and disruptive strokes.

It is an option widely chosen by young audiences when attending music festivals such as Lollapalooza, for example, where many take the opportunity to draw different figures and shapes around their eyes, always in strident tones, with a graphic style that provides a visual impact on the look.

As for the lipstickthey come a lot in the range of pinks, golds and reds. So much so that specialized brands such as Lidherma launched a lip capsule with four lipglosses with a fluid texture and easy application, in rosé and champagne, nude and clear tones. “On the eyelids, metallic shadows will be the stars of 2024. It is recommended to apply them in a single color and with several layers of mascara,” the firm says.

Besides, the night look The trend supports frosty eyes that are worked with satin and shimmer shadows in different variants of blue, silver and pewter: they provide great prominence and luminosity to the look.

There is an unwritten rule in the world of makeup that many have accepted as valid for a long time: that if you overload one eye with a smoky shade, for example, you should not put red makeup on your mouth. “Today this maxim remains in memory since there is no truth why both areas should not be overloaded. In fact, this last option allows the possibility of wearing lips in cold colors such as red, burgundy or burgundy,” confirms Calabria.

Now, for those who prefer to only paint their mouth after applying their makeup base, the ideal is to invest in a lipstick in the range of matte reds, nudes, creamy pinks, browns or that offer shiny finishes. Experts emphasize that To achieve ultra-voluminous lips, it is advisable to outline the edges of the mouth with a tone darker than the lipstick.. This is one of the trends that went most viral on the networks, by the way.

“And if the idea is only to do eye makeup, it is advisable to choose earth tones, pearl tones and even smudged eyeliners in color. Of course, everything accompanied with a lot of mascara. For the cheekbones, in addition to peach tones, pinks, translucent textures and golden tones are popular, which are perfect for framing contours and refining the face but in a natural way and without exaggeration,” explains González.

While you can always double down and venture with more vibrant tones, current trends fit a more conservative style. “What matters is listening to the needs of each skin to use the products that are most suitable for each type. It is always recommended invest in care products that help keep your skin in the best condition. It is proven that a well-cared for dermis provides the perfect base for any makeup, allows the products to be applied more uniformly and the final finish to be more natural and long-lasting. And since naturalness is the protagonist this year, it is time to say goodbye to very marked contours as well as dark eyebrows and high coverage foundations,” Lidherma explains.

“In conclusion, in recent years, makeup trends no longer propose in a structured way tones and looks that must be replicated as they are shown on the catwalks, but rather gives the possibility for each person to adapt them to their personality. However, there are looks that match the occasion at hand, especially if it is a day or night event. The key is in the way the products are combined to create a style that fits the moment“, warns Dai González.