They arrive from the United States and the United Kingdom, many guests bring, They want a party that lasts several days and choose unusual places, from vineyards to beachesfrom villas to villages of the Center of Italy and SicilyThe summer months and, for their celebrations, do not spare in expenses, especially in food.
That is the photograph of the Foreign Couples Weddings They chose Italy to celebrate their wedding in 2024, a year in which 15,100 boyfriends gave themselves the “yes” on Italian land.
This is certified by the data of “Destination wedding Italia”organized by Convention Bureau Italy and Italy for Weddings to illustrate the situation, in Great and continuous growthof the Wedding Tourism in Italy on a sample of 896 entrepreneurs of the supply chain.
The analysis reveals data that reward this country in Europe as an irreplaceable wedding destination for their culture, history and beauty.
“It is a sector that creates employment and promotes our beautiful regions“, Señaló the Minister de Turismo de Italia, Daniela Santanché.
“Wedding tourism continues to grow, turning Italy into the international reference destination. The weddings that are transformed into great events and, as a trend this year, also grow long distance markets, also grow long distance markets, also grow long distance markets, From Canada to Japan, from Argentina to India, from the Arab Emirates to the Southeast Asian“Carlotta Ferrari, president of Convention Bureau Italia, explains at the same time.
“There is a desire On the part of foreigners to organize unique weddings thanks to the attractiveness of the Made in Italy and local products, “says Ferrari.
Wedding tourism figures in Italy
The figures are impressive: more than 15,100 weddings with an increase of +11.4% compared to 2023with 960 thousand people involved; 4 million overnight stays and an increase in the number of guests, above 100 units, which with inflation push the average spending of the event at +4.2% compared to 2023, until approximately 61,500 euros, where the game Catering is the highest (36%).
Weddings grow at destination in Italy. Photo ShuttersockThe induced activity is close to one billion euros (compared to 500 million euros in 2018) distributed in a wide and qualified supply chain (the demand for wedding plannersfor example, amounts to 46.3%).
What are the most chosen regions to marry in Italy
The interest of foreign couples rewards Italia Central (31.1%), but interest in the South and the Islands (29,3%), in particular Sicily It is one of the most requested regions and is the scene of a new edition of “Italy for weddings – the event”, which takes place in Palermo from until February 21.
Cepalú, an hour from Palermo, on the island of Sicily. Photo Shuttersock“Destiny weddings are a sector in which you have to invest. The data tell us about a greater relocation and of an valuation of hospitality outside the great centers, “says Tobia Salvadori, director of Convention Bureau Italy.
“Who comes to marry in Italy wants to become Italian and live an authentic experience In all aspects, from culture to food and decoration. AND also among Italians there is a strong interest: 8,400 couples married outside their residence region, “says Salvadori.