There was a time when there was no way to tune in to a radio in the middle of the road, but today you can have Wi-Fi in your car. In-car entertainment is going full throttle as of late. And the next step is the possibility of play video games like on a console or PC.
Gamescom 2024 is the largest global meeting for gamers and car manufacturers are present pointing to the transformation of in-flight entertainment. So much Mercedes-Benz as Porsche They are present at this event and bring their options to the world gaming.
Mercedes-Benz announced a new collaboration with Boosteroidthe world’s largest independent cloud gaming provider. This application will be available next year as part of the infotainment system package of the German brand’s cars.
With this collaboration, the luxury brand takes a step towards a future of immersive in-car gamingl. Until now, companies like Tesla already offered the possibility of playing video games in their cars, but the agreement with the star company brings this experience to powerful titles that require powerful graphics processors.
“The cloud-based approach to gaming is the ideal way to bring world-class gaming to our customers and gaming fans alike. It is clear proof of how we are developing MBUX to meet our customers’ expectations,” commented Magnus Östberg, the company’s software director, at Gamescom, where he has a presence at the developer’s stand. SK Gaming.
The gaming community predicts that 90% of gamers will opt for cloud-based gaming in the early 2030s, so Boosteroid is making it easier than ever for users to play games from popular third-party platforms like Steam or Epic. It currently offers more than 1,000 high-quality titles, including numerous triple-A games such as Fortnite y Sea of Thieves.
With more than 300,000 visitors expected, Gamescom will undoubtedly once again be the largest gathering for the global gaming community. For the second time, Porsche has a presence there with its own stand. In the exhibition space of the sports car manufacturer, visitors can immerse themselves in the world of the popular game Overwatch 2.
A few months ago, Porsche and the game developer Blizzard Entertainment collaborated for the first time on the successful Overwatch 2. During Gamescom, the German brand’s digital pack is again available in the game, allowing players to equip the characters with skins inspired by the Stuttgart manufacturer.
To give context to this collaboration, Porsche has on its stand a copy of its new electric Macan plotted with a design voted on by the gaming community.
Specific developments for cars
A few days ago, the technology giant Intel revealed its new graphics processing unit (GPU) designed exclusively for cars. The Arc A760A was designed to bring the “triple-A gaming experience” from home to the car, the company announced. No automotive partners have been revealed at this time, but vehicles with the new video cards will go on sale in 2025.
Intel says these units are designed to “unlock a new era of AI-powered cabin experiences,” according to the statement.
GPUs will allow voice, camera and gesture recognition for easy control up. At the same time, it can supposedly run the most resource-demanding triple-A gaming titles, other in-vehicle entertainment, and AI-powered productivity apps.
The system will also be highly personalized for the driver. It will include the ability to “execute complex vehicle control commands through natural language processing, accurately answering vehicle-related questions, providing a more interactive and enjoyable ride,” according to Intel.