the brands that the motorcyclists choose

In full expansion, the Fashion for motorcyclists It covers a universe where design prevails, applied technology and an interesting consumption offer led by two -wheeled fans.

Promoted by the arrival of the country of a wide range of brands, displacements and Motorcycle stylesas well as for the tendency to customize modern shot or relive models of the 80s and ’90, motorcyclists has experienced remarkable growth in recent years.

For the increase in the sale of this type of vehicle, the Motorcycling culturelinked to freedom, self -expression, the search for real experiences and admiration for the brotherhood, is being strengthened, which makes more brands, both national and international, bet on this segment.

“It is a moving marketwith much to explore since their consumers are demanding and value the design, quality and resistance in each garment, a quality that is fundamental to increase their safety on the route “explains Mauro Florio, creative director and founder of Demons & Machines, a brand that was born in 2022 with a flagship store in Av. del Libertador, in Martínez.

“From the minute one this space was designed to be much more than a place specialized in clothing. We create in this way a place where fashion crosses with gastronomy, tattoos, art and events, so that the community that shares our vision has its Meeting point. Thus, those who visit us, in addition to dressing, can have coffee or tattoo, ”the businessman is wide.

The proposal of this label includes a wide product line, where the Denim, leather and footwear garments that live with a Exclusive jewelry collection made in silverbelts, wallets and scarves. They also market helmets, gloves and even an Home & Deco line, with objects designed to dress other spaces with motorcycle identity.

The free spirit and the rocker looks through the entire proposal of Inheritanceone of the pioneer marks of the item. Founded in 2009 by Federico Bonomitoday it has a super broad and diverse audience: people between 20 and 55 years old who go on a motorcycle with friends, use a lot On long trips, which are usually very suffered, You have to have excellent quality and resistance designs.

“When we started there was nothing of the style in the sector. The tattoos began to be a rage and people began to paint the motorcycle helmets. This was a worldwide movement in which we were participants from the start. And spread all this lifestyle, touring the country from end to end on motorcyclehe set a lot, so much that they summoned us to make a series at Discovery Chanel that later replied in many countries. And we even witnessed how women joined adopting well rocker looks, where sleevesless vests, leather shirts, Slim pants and borcegos were protagonists, ”says Bonomi.

For the creator of inheritance, this trend It is not only a professional phenomenon (linked to competition), but Mix hobby and passion for motorcycling with clothes and way of dressing. “There is a thin line between technical clothes for motorcyclists and the one that people choose to look every time they get on their motorcycle. With inheritance we dedicate ourselves to the latter, to give you the look, ”says Bonomi, who deals with pointing out that his lifestyle is admonished to the different stations.

Among the novelties of its winter collection, a line of jackets made in different tissues and sheep leather, wider jeans and with a little Fleur, caramel soles in shoes and even a rebranding, where they changed the firm’s typography and included a giant “registered” R typography to show that they are the originals and those who first began with this.

In another line, the history of Brooklyn Moto Co. began in 2019 by Matías Beniaminovich, who during a trip to the United States was inspired to create a brand of comfortable garments. Thus, he developed pieces that could achieve that Balance between style and security inspired by gabardine shirts, jean pants and cargo styles.

“They are versatile options that combine European anti -abrasive materials with functional designs, ideal for both motorcycle and everyday life. We also add Innovative technologyas the water -proof fabrics that have raised the standards of the industry, ”says the creator of this firm that since its inception demonstrates sustained growth: it reached an annual turnover of 120 million pesos and opened a new place in Palermo.

Born in full pandemic, and driven by the devotion to fashion and motorcyclesRunfla & Co. is a creation of the Marplatense designer Roberto Millán.

“We make products for motorcycle lovers in general, which can be surfers, snow-boarders or passionate about outdoor life and to share these moments with friends. We do not work for collections since we chose to launch girls of models to promote exclusivity. For example, last year we brought to the market the worker Jacket, a design jacket that the driver Andy Kusnetzoff used in some street dog programs, ”he says.

They have lines and products that vary, yes, according to the station and the available stock. From shirts, shirts and jackets, to shoes, socks, wool hats, caps, “and a variety of goodies like Keychains, Stickers, Materum Bags and the line of leathers in which we have saddlebags universal, Booty wallets, cover boots and others. As we only sell online, we take care of the entire chain: design, production, sale, packaging and shipping, ”describes the entrepreneur.

Post script is another young brand. He turned 5 in a market that, far from being massive, is niche, very classic, where a strong influence of the American style prevails. “Since I have been driving motorcycles for more than 30 years, I understand in the first person the user whom I go with my designs. I founded this Brand born from my own need not to find an option that would gather style, quality and price. We currently work with seasons collections to bring new proposals to our clients, who are men, women and even adolescents, ”says its creator, Pablo Salas.

In their Palermo store and its online store they offer classic designs, such as T-Shirts shirts, cotton divers, shirts, shirts, vests and jeans “where the Road Master leather jacket is a hit for motorcycle walks,” concludes Salas.