From one Bahiana kitchen class on the sea Until one Crossing in kayak among Pantanal wetlandsBrazil presented Feel Brazila program that brings together 101 authentic experiences in 61 municipalitiesdistributed over all states of the country.
The launch took place last week in the WTM Latin America 2025in San Pablo, and marks a Strong commitment to experience tourisma trend that steps stronger and stronger globally.
The initiative was promoted by Embratur (Brazilian Agency for International Tourism Promotion) and has the support of the National sebraewith the objective of position Brazil as a diverse, sustainable and inclusive destination on the world map. At the same time, it seeks to boost local development and give prominence to small entrepreneurs.
“The project points to raise the average tourist spending and diversify destinations beyond the traditional sun and beach“, Explained Marcelo Freixo, president of Embratur.” With Feel Brazil, the country gains international competitiveness attracting visitors looking for unique and transformative experiences. “
Of the 101 selected experiences, 59% are led by women and more than 80% have diverse teams and with environmental and social commitment.
The focus is on showing the Essence of deep Brazil: its Afro culture, its link with nature, community tourism, spirituality and, of course, its hospitality.
One of the most significant data of the program is that More than 70% of the proposals are in charge of micro and small businesseswhich constitute 90% of the Brazilian tourism sector.
“It’s not just about mapping, but about caring for these experiences, strategically guiding them to the international market,” said Bruno Reis, Embratur International Marketing Director.
An example is the “Camino de los Orixás” experience, created by Bahiana Nilzete dos Santos businesswoman, which combines spirituality, Afro culture and responsible tourism.
“See Embratur Ya Sebrae make our work visible is a dream come true. It is very valuable for all entrepreneurs who are part of this chain, ”she said excitedly.
Another outstanding proposal is that of Jardim da Amazônia Lodge, in the Amazonian jungle, which offers Bird Avistaje In a unique environment. His driver, Rachel Zanchet, stressed the importance of the project as a specific tool to bring these experiences to the international public.
According to the president of Sebrae Nacional, Tenth Lima, Feel Brazil represents a true stained glass You have to offer the world.
“We want to show that Brazil is much more than beaches. There are nature tourism, Afro tourism, well -being, indigenous communities. And mostly, these experiences are born from small businesses that now have a specific opportunity to grow and internationalize. ”
The strategy includes a series of promotion and marketing tools: production of digital content, web seminars, familiarization trips, press trips, participation in international fairs, advertising campaigns and more. All this, deployed in several stages until the end of 2025, with the objective of position these experiences in the main issuing markets of tourism.
With Feel Brazil, the country not only proposes destinations, but different ways of traveling, connecting and rediscovering your identity through the traveler’s gaze.
In a world that seeks authenticity and travelers looking for new experiences, Brazil shows the best of their people, their culture and their nature.