The 10 new rules of makeup and the trends that are sweeping Tik Tok

“Mob Wife It’s the makeup trend that’s sweeping TikTok and on all social networks. Inspired by mafia series and movies from the ’70s and ’80s, this hyper-charged, sensual and glamorous style recreates the look of American gangster women by dint of faded eyes with shadows in brown, black or gray tones; Lips outlined in red colors enhanced with a touch of gloss for a juicy effect and even with intense pink or coral blushes that provide extra color and freshness to the cheekbones,” says Mariela Tappa, head of New Business at Perfumerías Pigmento.

“The ‘sun kissed’ effect (sunkissed) is another of the variants that is going strong. “Strawberries, tomato, pomegranate and cherries are some of the fruits that inspire this look where pink and reddish tones predominate on the cheekbones, nose and lips and is defined with a touch of shine to achieve the much desired glowy or mirror effect on the skin.” , continues Tappa.

Consecrated as the best option for everyday life, monochrome makeup is also a must. What is it about? It is a style whose main characteristic is that the same shade is applied to different parts of the face, such as the cheeks and eyelids. The key is to vary the intensity or even the texture of the products to create contrast in the result.

“Working with a single color gives you the option to concentrate on the shape and style of application,” explains Cécile Paravina.the creator of the color palette for the new Ombre Essentielle by Chanel, a line of eyeshadows that can be applied in 3 different ways in order to create multiple looks. “A 3-in-1 product that comes in 14 different shades and in matte, satin and metallic variants. From lilac to orange through green and brown, it is suitable for applying to the edge of the eyelashes, the eyelids and also the eyebrows,” details the expert.

In line with the most natural looks, the makeup no makeup trend is still in force. “More and more we see it on red carpets and celebrities. It involves using the right amount of makeup to give us a fresher and simpler look. Of course, every year it is renewed with some different detail. The new variant consists of adding an eyeliner with a very fine tail to open the eye, and a faint eyeliner on the lips to give them volume.”says Tarantino, Make up Artist L’Oréal Paris Argentina.

Everything coexists with micro-contouring. “This technique is widely used to sculpt the face with the help of lights and shadows thatapplied subtly, serve to highlight or conceal some areas of the face, such as the nose, chin, forehead, cheekbones and jaw. Here, a palette of earthy, orange and nude tones prevails, which are great allies because they blend easily with tanned skin,” says Pedro Rangel Field, Trainer at Estée Lauder.

Another of the great novelties are the main mouths. “Well-defined outlines and the use of hydrating balms are super fashionable to create volume and impact on the lips. A lighter pigment is used in the center and a darker one within the same palette to achieve a perfect gradient effect,” reveals Guada Barreto, Avon Key Makeup Artist.

“The glazed skin also stands out, a trend that proposes extremely hydrated and luminous skin, almost as if it were wet. To achieve this, ultra-hydrating skincare routines, light bases and liquid highlighters are used that give a healthy and fresh appearance,” says Tappa.

But this is not all. “For the night, more is more rules. It is the ideal time for lovers of glitter and striking tones to show off. We will also see a lot of color and mascara in the eyes and combined blush on the cheekbones to illuminate that area,” summarizes Sabrina Malz, trainer at Diffupar, a company that includes brands such as Pupa and Naj Oleari.

The looks of social networks. “Intense and bold colors are protagonists in these areas. For example, graphic outlines, shiny finishes and lots of blush stand out. The idea is that the image stands out in photos and videos. Fantasy decorations on the face are also in fashion. From glitter and plastic or metallic stickers to mini crystals, stones, pearls and gems that are applied to tear ducts, around the eyes, eyebrows and cheekbones. Anything goes,” Barreto announces.

Finally, “well-pigmented color palettes are definitely a trend. Bright colors such as fuchsia, electric blues, emerald green and deep orange are in high demand. This fan allows you to create much more daring and expressive looks, perfect for the spring-summer season where you want to highlight the color in tanned skin (supported by bronzing powders that are beginning to take more prominence)” Tappa provides.

In addition, formulas that combine skin care and makeup are the big trendwith ingredients such as hyaluronic acid, vitamin C and sun protection integrated into foundations, primers and lipsticks. “Light textures with a natural finish are preferred, because they provide coverage that respects the skin’s natural luminosity,” says the Pigmento expert.

Precision skincare is one of them. Today there is a huge variety of products, such as creams, gels, acids, soaps and scrubs, aimed at a different type of skin and for different purposes. “But the truth is that each dermis is particular and, as such, requires personalized treatment. For this purpose, genetics arises, a science that, through the study of each individual’s DNA, can provide information on predisposition to acne, to developing facial wrinkles, sagging eyelids, periorbital wrinkles (“crow’s feet”) or atopic dermatitis, in addition to the risk of skin hyperpigmentation, sun sensitivity and photoaging. From this genetic mapping it is possible to determine what treatment is best for each one,” anticipates Ricardo di Lazzaro Filho., geneticist and co-founder of Genera, a personal genomics laboratory.

Emotions also affect the health of the skin. Now emotional beauty is established as one of the most effective ways to take care of it. “We notice that the growing number of exhausted and stressed people impacts the demand for products that improve the complexion while they rest. Trends indicate that the best allies for these cases are sheet masks, since they comfortably and effectively restore the skin’s luminosity and radiance,” says Marianne Baptista, trend specialist at WGSN, a leading company in trends and behavior. of the consumer.

At this time of year, refreshing formulations win. “Sweat caused by extreme heat and hot flashes promotes the appearance of refreshing cosmetics with great hydration power, as well as those that prevent perspiration,” says Baptista.

On the other hand, Bath products that improve sleep, mood, concentration and immunity are also on the rise. “Self-tanning, as an alternative to sun tanning, is gaining popularity at an accelerated rate compared to the same period last year. “This growth is due in part to the early arrival of spring, but also to greater awareness of the harmful effects of UV rays and a broader shift in which well-being is prioritized over aesthetics,” he adds.

Regarding the quick and effective solutions that come to take care of the body, Baptista points out that turmeric soap has become one of favorites in body care, mainly for being a natural option to lighten dark spots, reduce hyperpigmentation, heal skin wounds and fade scars.