Brand Studio for Chevrolet
Like every summer, Chevrolet He decided to be close to his clients on their days off with an invitation suitable for all audiences, and what if it gave him good results: for this occasion set up a very special stand in Carilówhere he presents the best of its range and all the new features that are coming in 2024. And it combines them with recreational activities and dynamic experiences programmed for the best moments of the season.
Until February 13, from when the sun sets and the day ends until late at night, the Chevrolet space at Avellano 264, between Benteveo and Boyerois a must for all lovers of the brand General Motors; With personalized attention to clear up any doubts, the most curious can take advantage of the opportunity to get up close and personal with the best of the brand’s line-up in the Argentine market, such as lThe Chevrolet S10 and Nueva Montana pickups, or the Equinox and Tracker SUVs.
“At this time of year Cariló is transformed into an open-air car showwith all the automotive companies that set up shop there,” highlighted the Commercial Director of General Motors Argentina, Raul Mier. “It is a unique opportunity that we love to use to serve our customers throughout Argentina, or all those who want to be so thanks to our extensive network of products and services offered by our Official National Network of Chevrolet Dealers,” he said.
Chevrolet in Cariló: the brand’s advances
If it is about previews, the Chevrolet stand can offer a snapshot of its short-term future: there You can see an exclusive copy of the new Silverado, the brand’s historic “full size” pick-upto which Mier revealed that they will seek to incorporate products from Mexico into their line “as soon as possible.”
It would be the return of the model to the local market after 23 years: the last stage of the Silverado in Argentina was between 1997 and 2001, when it was produced in Córdoba.
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The multiple proposals that the General Motors brand has in Cariló
Now coming from Mexico, it is the version with all-wheel drive that uses a 5.3-liter V8 engine and a 10-speed automatic transmission to deliver 355 HP and 519 Nm of torque.
To such numbers GM adds the latest technology in safety and comfort but also efficiency, particularly from the Dynamic Fuel Management system, which optimizes the use of cylinders.
Within the range of pick-ups, in Cariló there were two presentations for the press. On the one hand, the special series of the S10, the Midnight Special Series, based on the LT 4×4 Automatic version and with a 200 HP and 500 Nm engine. And also lTracker RS, a sporty variant of the SUV manufactured in Argentina -with the same 132 HP 1.2 turbo engine-, which in this case will arrive from Brazil.
“The Tracker became the best-selling SUV in Argentina in 2023, and this fills us with enthusiasm. This model is key in the production, export and commercial strategy of General Motors in Argentina and the region, and now we are enriching the range with this Tracker RS version,” said Raúl Mier.
At the same time, the stand in Cariló also functions as an ideal setting for show General Motors’ 100% electric technologywith which it will kick off a cultural change that will lead the American brand towards a zero-emissions proposal also in Argentina.
Thus, it is possible to meet the Chevrolet Bolt EUV, which has a range of more than 400 kilometers on a single full charge and 203 HP. Its “One Pedal” technology allows driving the vehicle with a single pedal to accelerate and decelerate the vehicle while recharging the battery by taking advantage of the kinetic energy of the car’s braking.
“At General Motors we have a clear commitment to promoting new propulsion technologies for our vehicles. and in this way achieve our vision with sustainable mobility, triple zero mobility: Zero Accidents, Zero Congestion and Zero Emissions,” he said. Bernardo GarciaGeneral Motors Communications manager for Argentina, Paraguay and Uruguay.
Test drives and other attractions
Taking advantage of the fact that its space is a true meeting point, Chevrolet wanted to offer more than a product display, and that is why it also made available its most outstanding models to carry out test driveswhich will be divided into two modalities, one urban and the other off-road.
For the first case, Chevrolet invites you to discover all the benefits of the Tracker, the Equinox and the Montanawhile for the second You can choose between the Trailblazer or the S10 to tour a specially designed circuit that tests the most extreme capabilities of both products.
“We have our units ready so that interested parties or customers of the brand who want to try a new version, or try the model in other conditions with someone with an expert driver in conditions of off-road driving dynamics and can transmit their knowledge. It is also a way to give them more security for when they come to spend a few days with their pick-up or their Blazer in the sand,” explained the Marketing Manager of General Motors, Patrick Vegetable.
To participate, interested parties can reserve an appointment through the website, where the platform invites them to choose the model to test and schedule the day and time of the appointment to get into the vehicle, take the wheel and start a driving experience. in first person.
At the same Avellano 264 stand there are events and activities for the evening: the menu includes talks and musical shows, like the one they offered Pablo and Mery Granados on one of the first weekends of the Chevrolet summer in Cariló.