Tasting of trends in Arenales District

Nearly 60 brands They presented their news on Thursday, May 16 at the sixth edition of Design Night (LNND), seasoning them with installations and performances that included live music, parades and gastronomic proposals, as well as art and decoration.

“We have the launches of all the brands simultaneously, which are close to 60 this year. There will be specific actions inside each location. The interesting thing about tonight is that the designers of the brands are there to talk to the public,” he had anticipated to ARQ. Gonzalo Gens, director of Arenales District days before the event.

“I would say that LNDD is more for architects and professionals because it is the time when they can see the trends and what each company presents as a tasting to delve into later,” emphasized Gens (who is also in charge of communication Walmer) as the big difference compared to the other event that the entity organizes, Tendencia Arenales, in which the streets are closed and the weather is more festive.

Although LNDD happened from 6:00 p.m. to 9:00 p.m., the tour began at 5:00 p.m. at the new house of Sofia Willemoësin Paraguay 1855. There, Irina Khatsernova and Andrey Manoylov created a set of live nature while the violinist Carolina Hsu accompanied them with her music.

“We have had the studio for seven years but it was never open to the public. A month ago I decided to open the doors, receive clients. In addition to changing location we are going to invite interior designers and architects in a gallery format. Every three months we will change the furniture with different brands. Now we are joined by Ohmio Gallery, Salazar Casa and Fontenla Furnitures,” says Willemoës about Fable House. “It is open from Monday to Friday from 10 a.m. to 5 p.m. You can come without an appointment.”

At the other end of the LNND map, in Alvear 1444, is Customs. There, the news is that the company turns 40 and reverted the first product it marketed, the classic awning.

“Therefore, in the window there is a intervention with mannequins dressed in awning canvas, made by Santiago Jovenich. In addition, we brought fabrics with new colors and textures,” he explains. Laura Marina Lopez, Commercial and Marketing Manager at Tolder. She explains that today the business turned towards smart pergolas and glass enclosures.

Local 12 of Pasaje Libertad is a must-see. “With the premise of vindicating the value of artisanal work and our desire to offer the best objects, we present Finland”, describe Ani Hairabedianowner of Vintage Girairabout the collection of glass pieces brought from Finland.

“Suomi is the name by which the Finns call their country, their language. It is your identity. And the identity of a country is also forged by its people. Finland has added great talents to the glass world which we are so passionate about,” he adds.

Already over Arenales and late into the night, the weather changed completely. A stimulus explosion and a human tide led the way towards what could be seen: the stained glass window of Iluminación Agüero, Agustina Cerato, Fontenla Furnitures, Walmer, Landmark, Mihran, Kalpakian or Praxis. Some establishments decided to close their doors (literally, with a key or bolt) and only let in after a certain number of people left.

“We presented the new collection and took advantage of the event to refresh the premises according to the trends we brought from Milan. There is a lot of green and a lot of nature. The Italian line, with curves, is mainly seen in the sofas. The light wood is not only seen in the furniture but also in the floors and transcends from Scandinavian to all styles,” he describes. Fernando Fontenlaone of the partners of Fontenla Furniture.

“Natural harmony in luxury space” is the name of the facility at the Arenales house 1149. “Introducing the Terra sofa and a set of side tables that stand out for their organic and elegant shapes. D-Pastel joined in, with the handmade paper screens that bring the space to life. And at the entrance is the mural that we defined together with Sofía Willemöes,” he points out. Oscar Gilin charge of the Fontenla Visual department.

The carpet brand Mihran participated with a installation of “photo opportunity to pose like a mannequin.” The initiative was complemented with the invitation to upload the photos to the networks and like the brand to access exclusive benefits. “Rugs are a truly ancient product, which today are updated with designs that help delimit and provide warmth to a space so that it becomes a piece of design,” he says. Aldana Serragerenta de Marketing de Mihran.

Landmark joined the Plot magazine and transformed the first floor of the premises into a VIP room. On the ground floor, a band played jazz and bossa-nova. In addition, he presented his new collection “Woodart center pieces“, composed by Burl wood furniture (with knots on its trunk) with hand polishing and finishing.

For its part, fCH launched the Olimpia chair, a versatile and stackable seat. Besides, Plotting will be installed on the first floor of the fCH store, located at Paraná 1172, news that was sealed with a parade that paid tribute to the Olympic Games.

Salazar Casa presented the Amorf collection, composed of a set of irregular coffee tables, mirrors with curved ends and an armchair with undulating lines. With the jewelry and objects brand, Sibilia development a mobile installation.

Although the intention was to taste a dozen of those 60 proposals, the explosion of public forced that only four or five could be savored. Still, the event served as great display of new products and trends. It was worth taking a walk that night and, as Gens very wisely recommended, making a selection that day and then visiting in advance (and perhaps by appointment) the places that caught our attention.