In the middle of a pyrotechnic 2025 transfer market and on the same day that the landing of Agustín Marchesín as the seventh reinforcement for the team he commands Fernando Gago, Boca has just closed a contract that has nothing to do with the remodeling of its campus, but with its sponsors. The La Ribera club announced this Monday the renewal of the link with a sports betting house and online casino as the main sponsor of its shirt. It will be until December 2028 and, although the parties did not disclose the amount, it is a millionaire deal which is slightly higher than what they had subscribed some time ago.
The first time Boca signed with Betsson It had been in June 2023 for a contract of 7.5 million dollars that was extended for 18 months and expired at the end of 2024. It was after several months with the “clean” shirt after the end of the agreement with Qatar Airways. The new agreement, as this newspaper was able to find out, would be for about 7 million dollars annuallywhich would result in 28 million dollars.
“For me it is a very great happiness and I am very grateful for the trust. I hope the future finds us celebrating together,” he declared. Juan Roman Riquelme, president of Boca, in the brand’s official statement. For its part, Maximiliano Belliocountry manager of Betsson in Argentina, assured that: “From the beginning, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us.”
“This renewal reinforces our commitment to Latin American football and reflects our continued success in the region. With more than 60 years of experience, Betsson brings security and track record, and we are dedicated to promoting responsible gaming while improving the entertainment experience for fans of legal age,” he concluded.
The blue and gold wallet has been more than active in recent weeks. Both in the transfer market and in the renewal of contracts with their sponsors. This Wednesday, in the duel against Argentinian from Monte Maíz for the Argentine Cup in Santa Fe, Boca will debut the logo Cetrogaran appliance house, up his sleeve for which he will receive three million dollars annually.
To that number are added the income that the club receives from its alliance with DirecTVwhich was added to the back of the shirt also in June 2023, for 2.5 million dollars annually. In addition, we must not forget that since 2020 it receives a base of 10 million dollars annually – not counting bonuses and royalties – from Adidashis technical sponsor, with whom he has an agreement for ten years.
The seventh reinforcement for Boca and an investment of 27 million dollars
Boca secured this Monday the incorporation of Marchesín, who will arrive from Gremio de Porto Alegre in exchange for 1.8 million dollars for 100 percent of his record. The former Lanús, who will sign a contract for two seasons, looks to keep the position that they occupied until the end of last year Leandro Brey y Sergio Romero.
Marchesín, 36 years old and with a past in the Argentine National Team, is the seventh reinforcement to arrive in 2025, in which the club intends to be a protagonist in the Copa Libertadores – it has been playing since the second phase and still has to earn its place in the area of groups – and fight in the XXL Club World Cup that will be held between next June and July in the United States. Previously, it had agreed to the landings of Carlos Palacios, Ayrton Costa, Alan Velasco Rodrigo Battaglia, Ander Herrera and Williams Alarcón, which round out a stratospheric investment of about 27 million dollars, obviously not counting the contracts.
“Marchesín is out of Gremio. The sale of the player to Boca Juniors was agreed on Sunday night,” Brazilian media Zero Hora tells on its digital portal. And he adds: “After comings and goings, the player will play for Boca Juniors for the next two seasons.” The player’s insistence to leave the Porto Alegre club was vital. Will it be the last addition? It seems so. Except that the way is paved to repatriate Leandro Paredes, whose arrival seems very distant at this time, although not impossible.
Cavani and Lema, ruled out
Within hours of the official debut of 2025, Gago will not be able to count on two players who appeared as possible starters. The Uruguayan Edinson Cavani could not finish practice on Saturday and will not even travel to Santa Fe to play against Argentino de Monte Maíz on the Colón court for the 32nd finals of the Argentine Cup. The Uruguayan international’s place will surely be occupied by Milton Giménez, the former Banfield player who had an interesting semester since joining the club.
Another who suffered was Cristian Lema, who this Monday had to retire early due to severe discomfort in his left ankle, the same one he injured last October and which took him several months to recover from. We will have to see how Gago puts together the central defense, since Marcos Rojo and Jorge Nicolás Figal are not healthy either. Will it be time for Ayrton Costa’s debut? Will he partner with Lautaro Di Lollo? Or will he try again with Tomás Belmonte as he did in the friendly against Juventudes de Brasil in San Nicolás?