A “religious woman” is the protagonist of a new advertising spot for the Atlético de Madrid football club, with which the sports entity announces the change of its corporate identity at the request of fans.
To announce the implementation of the plan to recover the traditional shield, the club has broadcast an advertising spot that, according to the Spanish soccer team, is based on the true story of a religious fan of Atlético de Madrid, who would have sent to the club his fans and his desire to see the emblem of the 40s of the last century return.
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In June 2023, Atlético de Madrid fans were able to demonstrate through a consultation organized by the club’s ownership about the controversial change in its corporate identity that broke with decades of tradition. The majority of those consulted advocated returning to the 1947 design.
In the two-minute production, the protagonist, an elderly nun, repeatedly looks at an Atlético de Madrid flag through a window with a spyglass. She is also portrayed how she prays every night with great devotion.
Upon discovering that the flag that is finally flying is the one that contains the shield that is to be recovered, the song of glory is heard, the nun expresses her joy and kisses a small shield that she has hidden.
Nicholas de Cardenas
Born in 1980, I am a Spanish husband and father and journalist with more than 20 years of experience in print and digital media, specializing in sociopolitical and religious information. I have worked for more than 10 years in defense of human rights and have accreditations in Journalism and Comprehensive Communication. Since July 2022, I have been a correspondent for ACI Prensa and EWTN Noticias in Spain, covering international events of the Catholic Church.