new hair shades

This winter, the tones brown and dark orange of the earth along with the copper that evoke dry leaves and autumn sunsets are present in the most trends. In all its variants, there is a lot to choose from within this palette.

“The reddish ones are one of them. This color is so popular that one of the first artists who dared to use it and set a trend was the British singer Dua Lipa. In our room we propose a reversal that combines red and violet (cherry grape), which is ideal for various skin tones. On white or brunette skin, this nuance stands out and provides a great personality,” explains Juan Manuel Cativa, CEO and founder of Mala Peluquería.

Likewise, Cativa points out that another of the colors chosen for this winter is the illuminated chestnuta color that seeks to maintain a natural base, but adds highlights and contours around the face in copper tones or mochaduring the light bath.

For her part, Ludmila Santillán, colorist and professional technical advisor for Schwarzkopf, assures that also browns stand out with golden and caramel nuances in subtle reflection techniques such as balayage o babylights for a natural and dimensional effect. On the other hand, dark browns with natural shine take center stage.

Naturalness and warmth are two of the most sought after requirements time to get a look change. The great demand for the care of the environment and sustainability It translates into the application of colors and techniques that do not involve intense processes.

“To this end, platinum blondes were no longer used, leaving them out of the game, especially on dark skin. In other words, anything that is very artificial is no longer suitable,” says Sabrina Nahon, Marketing Director of Idraet Group. “In these dermis, the chocolates, coppers and illuminated chestnutswhich are undoubtedly the bases for this winter 2024,” recommends Nahon.

But there is more. “In a time where practicality is sought and not to be slaves to hairdressing, the trend that has been fashionable for some time now are those effects that maintain part of the naturalness of the color, preserving the depth and darkness at the roots and gradually lightening towards the tips (balayage). Another of the latent styles are the locks grey blendinglight and gray highlights, chosen by women who choose to leave their gray hair,” explains Nahuel Bufano, technical partner of Alfaparf Milano Professional.

Max Jara, hairdresser and creator of Jara Taller de Pelo, adds that “cold and extremely bleached tones were no longer used to, precisely, give rise to much more well-kept and healthy hair. The good thing about working warm tones like the current ones is that They do not involve much discoloration, even if the client is looking to be blonde. In these cases, hazelnut or almond blonde is used, which are the ones that are in vogue in terms of light tones.”

Marisol Leiva, professional colorist L’Oréal Paris Argentina, highlights the prominence of burgundy colors. “These shades require a lot of attitude and represent a radical change of look for many women. They are often associated with new stages or new beginnings,” she adds. A more discreet trend has to do with the motto ‘back to naturals and choosing colors that are not too far from our base tone, such as hazelnut, caramel and chestnut. The benefits of this palette nude? “They don’t require as much post-coloring care,” says Leiva.

In times where going to the hairdresser involves a whole budget, maintaining and preserving color is crucial. “In all hair with technical coloring or lighting work, the first thing that is recommended is the use of a good wash and rinse care lineand a mask that is applied once a week if what you want is to maintain the quality of your hair,” instructs Max Jara.

Depending on each hair, the ideal is opt for products sulfate and paraben freein vegan, more natural lines, and if the chemical load is high (if you have a lot of technical color work done) Jara recommends that they be professional care lines, “nothing from the shelf or commercial, but products that adapt to what the client has in terms of color and that they provide nutrients to the hair: vitamins and lipids“, advise.

Luckily there are more and more products that help with this task. “We have the Pro Hair Color Shield line, whose formula is specifically designed to protect the color of dyed hair for more than 4 weeks,” says Sabrina Nahon, Marketing Director of the national company Idraet.

These products contain a acidic pH which closes the cuticles and seals the color pigments within the hair matrix. “In this way, oxidation and loss of dye during washing are avoided, while the hair remains shiny. The plus? Protects from radiation and UV rays”Nahon adds. The proposal includes shampoo, conditioner and mask.

For Julieta Expósito, technical director of Hairssime, colored hair must be especially cared for because it had a chemical process that prevents it from returning to its natural state, but also weakens it. “Those hair with highlights or balayage, which are bleached to a very light height, end up with a more open cuticle and are therefore prone to dulling and tangling. To counteract this problem it is crucial use masks that point to repair and strength. Its use should be constant and repeated every 4 or 5 washes, so that the hair is more resistant and does not break.”

And if of prevent premature loss of pigments In this case, the brand has the Color Protect line, with tocopherol, arginine and macadamia, ingredients that help preserve the intensity of the color for longer. The range includes shampoo, conditioner, mask and two-phase conditioner.

“All colorations, whether permanent or semi-permanent, contain pigments that wash off over time and leave a more ‘dragged’ color. Although it is an inevitable process, it can be alleviated with the use of a special shampoo. The Color Vive line from Elvive L’Oréal Paris is the one for this. It has UV filters that protect the dyed hair of damage caused by the sun,” says Martín Ledesma, Head of Marketing CPD – Hair Color at L’Oréal Paris.

Another option is Natura Lumina, a line designed to take care of dull hair or dyed. Its formula has an exclusive combination of active ingredients that protect color and deeply revitalize hair. In addition to classic wash products, it includes a cuticle shielding mask and an anti-fade spray that extends the color of any dye (blonde or dark alike) for up to 12 weeks.

Finally, there are shampoos on the market nuances which, by containing pure violet and blue pigments, serve to tone down unwanted yellowish and orange colors. Good Bye Yellow and Good Bye Orange are two alternatives from the Schwarzkopf brand that are used to treat these defects.

“He cherry It is for the daring“, declares Damián Maximiliano Parra, colorist for Sergio Lamensa. “He came to demonstrate that in autumn and winter “colors can be used.” The tone popularized by international stars such as Zendaya and Dua Lipa arrives in Argentina with celebrities such as Valentina Zenere and Nicki Nicole.

How to use it? Damián explains that it is necessary to carry out a prior diagnosis to evaluate the hair conditions: if the tone is very dark, you should sweep it, otherwise, if the hair is very blonde, you must add pigment so that the cherry last. It is important to highlight that this color that washes quickly, can be touched up every 20 days and recommends taking care of it with shampoo for colored hair and a hydrating mask. It looks best in long hair cuts, past the shoulders.