Lionel Messi is at his home in Rosario to spend the holidays with his family, as he does every year. And at this time of year, when he is on vacation and without sporting commitments, he takes the opportunity to relax and show another of his facets: in this case that of a fan of music and cumbia, specifically.
This is why it was not surprising that he received at his house Pinky, Pipo and Damo, the members of the streaming program “Un poco de noise” that remakes old cumbia classics, who brought him the program’s characteristic jug as a gift.
“A little noise” was one of the viral programs of the year. And one of the ones that gathered the most people at their live shows. They were on tour in Spain, they are the most viewed stream in Argentina, they are first on Spotify, they play in the locker room of the world champion Argentine National Team and since Messi follows them on Instagram they reached an unthinkable level of popularity.
This Tuesday, on Christmas Eve, they shared photos of the meeting they had in Rosario, at the star’s house. And they revealed a dialogue through Instagram in which Leo asked them for the program’s jug as a gift.
“THE BEST CHRISTMAS GIFT THAT WE COULD GET ❤️🔥 If something was missing for this year to be dreamy and incredible, it was to meet that person who gave us so many joys 🙏🏼 Thank you @leomessi for opening the doors of your house to us, your way of being makes you even bigger than you are! PS: Now you have your little mug to toast tonight,” they wrote in their Instagram account.
A little noise, the viral show that gave another flavor to cumbia
Pinky (Juan Manuel Grossi), DJ Pipo (Gonzalo Leonardo) and Damo (Damián Martínez) are the hosts of the cumbia streaming A Little Noise, which in just one year positioned the genre at the center of the music scene and which sold out its first Movistar Arena on December 11 in just five hours.
If for the American writer Mark Twain humor is tragedy plus time, we could say that for Pinky, Pipo, Damo and their companions Seba and Hugo, a viral cumbia is rhythm plus nostalgia. Perhaps therein lies the secret of this success that goes hand in hand with songs from more than a decade ago, sung live by its artists, in the midst of the absolute reign of autotune.
This self-managed project was born just a year ago, from the union of five musicians who went through several bands without much luck beginning in the 2000s. On that tour they met all the representatives of what they define as the “cumbiera community.” and they decided to create a space not only to listen to them, but to chat and spread their story.
In a short time they positioned themselves as the most viewed streaming in the country. His program with ex-Trinidad Uriel Lozano surpassed 100 million views in just 5 months. His “zapadas” occupy places 1 and 2 on Spotify. His channel averages 80 million monthly views.
They have already toured Europe and even Lionel Messi follows them. “We feel that cumbia was a poorly told story for a long time,” they said in a conversation with Clarín.