its latest releases and one of the big announcements 2025

Brand Studio for Renault

Renault is once again the protagonist of the summer on the Atlantic Coast with its reference points in Cariló and Pinamar for this edition of the Summer Experience 2025a seasonal classic that not only maintains its characteristic agenda of activities for the whole family, but also showcases the brand’s latest releases, among which stands out one of the great novelties for this 2025: Renault Arkana E-Tech Hybrid.

Renault Summer Experiencethe summer event that combines driving experiences, entertainment and good living, It is present until February 28 at its free access points in Cariló and Pinamarwhere it offers an always renewed proposal for vacationers. On this occasion it adds a special theme, because in 2025 70 years of uninterrupted manufacturing will be celebrated at the Santa Isabel Factory in Córdoba.

For the third consecutive year, Renault disembarks in Cariló con a stand of more than 600 square meters located in Cerezo 272, between Boyero and Calandriain the middle of the shopping center. There, in a true open-air showroom with the brand’s entire current range and the main launches for 2024, the season opened with the most anticipated avant premiere of the summer: Renault Arkana E-Tech Hybrid, the brand’s first hybrid in the country.

With more than 300,000 units sold worldwide, Renault Arkana E-Tech Hybrid arrives in Argentina and revolutionizes the summer. With its dynamic and spacious style, this new coupe SUV joins 100% electric Renault Megane E-Tech to play a key role in the reconquest of the C segment of the Argentine market.

Renault Arkana E-Tech Hybrida reference for the global renewal of the range and success of the “Renaulution”offers a engine TCe 1.3 turbo de 140 CV y 7-speed dual-clutch (EDC) automatic gearbox with paddle shifters. A set that guarantees clean, efficient, safe and comfortable driving.

“This model represents an important step in the evolution of our range in the region and in our country. With Arkana, we combine design, innovation and efficiency to offer a unique experience to our clients and thus continue with our brand transformation in our salons,” he stated. Pablo Sibilla, President and General Director of Renault Argentina.

The great novelty of the French brand will arrive in our country in its Esprit Alpine version and will be available from March. With this launch, Renault continues to expand its gama E-Tech in Argentina, joining the 100% electric Renault Kwid E-Tech, 100% electric Renault Kangoo E-Tech and 100% electric Renault Megane E-Tech, models presented last year.

“Renault Arkana is a faithful reflection of how the renewal plan for our product range here in Argentina is working.. In more than 50 countries, more than 300,000 customers have trusted this product. It is a vehicle that is going to be a reference in terms of its design, very groundbreaking and also in terms of safety elements,” he highlighted. Valentina Solari, Commercial Director of Renault Argentina.

In its hybrid engine, Renault Arkana E-Tech Hybrid It has a starter-generator (BSG) system and an additional lithium-ion battery that assists the mild-hybrid system.

In addition, it comes with innovative systems: a starter-generator (BSG) system and an additional lithium-ion battery that assists the mild-hybrid system – which results in more efficient torque delivery in the initial stages of acceleration – and the “Sailing Stop” or “Sailboat Mode”, which turns off the thermal engine to reduce polluting emissions and fuel consumption.

When you release the accelerator pedal, and being between 30 and 140 km/h and with the 12V battery charged, the electric generator (BSG) is responsible for maintaining the movement, speed and inertia of the vehicle – with 8 HP of power -, in addition to supplying energy for electrical systems such as air conditioning, multimedia screen and lights, among others.

“When we talk about Arkana, we are talking about a product that comes to cover a space that we did not have, that was not present for a long time in the C segment. It is a coupe-style crossover, with a very original design, with a truly quality interior. exceptional, with different details, a quality product,” he added Cristian Aguirre, Advertising and Digital Marketing Manager at Renault Argentina.

At the Cariló stand there is an exclusive space to present the latest innovations in mobility and through the brand Mobilize Power Solutions A public charging space is offered for electric or plug-in hybrid vehicles. In addition, an immersive experience is offered that allows visitors explore the history of the Santa Isabel de Córdoba Factorywhich in 2025 celebrates seven decades of uninterrupted production.

As part of this celebration, the brand invites people to share some unforgettable memories on board a Renault. At the end of the season, two skateboards will be raffled off to all those who have shared their story.

“The Originals” merchandising can also be purchased online, through the Official Renault Store in Mercado Libre. The shopping pick-up point connects us with Pinamar, since it will be located at the Renault Care Service stand at the entrance to this city, facilitating the delivery of the purchased products.

In Pinamar, and for the second consecutive year, the Renault Care Service stand is located in Avenida Bunge and Intermédanoshe exclusive starting point for urban test drives. At the same time, another reference space is again at the access to the Kota Beach spa, from where the off-road trips depart on Saturday mornings.

At the Renault Care Service structure It also has a space dedicated to My Renault Benefits, where customers can see what benefits they will be able to enjoy during the season and also make a free check of 25 vehicle control points, to ensure their optimal functioning without a prior shift.

The brand loyalty program adds summer vacation benefits to enjoy throughout the season. By entering the brand’s web app, within the Renault Summer Experience category, you can find some of the proposals along the coast that include gastronomy, entertainment, tourism and raffles.

To be part of the My Renault benefit plan Customers of the brand and Plan Rombo savers must register for the program by entering the website myrenaultbeneficios.com.

In this new edition of Renault Summer Experience, two new proposals for urban test drives and off-road trips are incorporated:

• Urban test drives: from Wednesday to Sunday, from 4 to 8 p.m. and from the Renault Care Service Stand in Pinamar, visitors will be able to test Renault Kardian, Renault Megane E-Tech 100% electric, new Renault Kwid and Renault Arkana E-Tech Hybrid .
• Off-road trips: driving clinics on Saturdays, from 11 a.m. to 1 p.m. in two shifts, from the entrance to the northern Pinamar border at the access to Kota Beach with vehicles such as Renault Alaskan, Renault Duster and Renault Oroch.

To request an appointment and be able to register, interested parties must do so by entering miturnorenault.com.

During the season, various activities will be carried out that will bring Renault closer to visitors to Cariló and Pinamar, including talks open to the public, focusing on a sustainable and technological future; Off Road experiences & Horseback riding through the dunes of Pinamar; test drives with stops at historical places in the citytouring the city center, Jorge Bunge’s house, the Augusto palace and the forests.

The sustainable agenda is essential for Renault and, within the framework of the Summer Experience, it launches the campaign “Leave only footprints, take your trash”. With the aim of keeping the beaches clean, biodegradable bags are delivered to vacationers every Friday and Sunday in the month of January, to raise awareness and collaborate in cleaning the area.

Furthermore, it will be carried out a Recycled Toys Workshop given by the Cooperative Reciclando Concienciaaimed at children from 4 years old, and all recyclable materials generated at the Cariló stand and the Renault Care Service stand will be recovered during the season.

“Renault’s strategy focuses on our customers, on the renewal of our product range. We are the brand of Argentines. We are very happy to be able to have such a powerful presence here in the summer for all those who come to visit us and also to communicate throughout our country,” Valentina Solari concluded.