Vibrant design, reversal of local culture and young spirit. With the three premises that he has applied successfully in several cities in the world, the NHOW brand is about to open its first hotel in Lima in Lima in Lima Latin America. If in Frankfurt and Amsterdam the interior design had been entrusted to David Zuker, this time it remained in the hands of another Spanish, Miquel García.
Strategically located in the vibrant district of Miraflores, just one block from the emblematic Kennedy Park and in the middle of the financial heart, the hotel promises decontracted luxury and a fresh and stimulating experience for a young and cosmopolitan audience.
Oscar Restrepo, Regional Director of Minor Hotelsowner of the brand, explains that “the opportunity arose fortuitously, when Peruvian investors were attracted to the audacity and the Nhow’s distinctive character”The project was conceived from scratch on a privileged lot.
It is composed of a two -story basement that houses a mall, on which two towers are erected: one destined to the hotel and another to offices, both reaching 18 floors. The hotel begins at the third level, which has 11 rooms for events, seven of which can be joined to create an impressive space of 700 square meters.
One of the most unique proposals of the Nhow Lima is its restaurant, sononic, inspired by the cultural wealth of the Peruvian, Colombian and Brazilian Amazon. This bet seeks to offer a differentiated gastronomic experience, celebrating the products of the jungle and the sea without competing directly with the renowned Peruvian traditional cuisine.
Miquel García have woven a visual narrative based on the reinterpretation of Peruvian ancestral myths and customs, merging them with contemporary icons of the pop culture. There are details that surprise in every corner: from bed backs that evoke the assembly stones of the Inca strengths even labyrinthine corridors inspired by the tissues of Amazon indigenous communities. Strategically located terraces will offer winks to the mysterious Nazca lines, creating a deep immersion in the cultural diversity of the country.
The central narrative of the Nhow Lima, “new myths, new rites,” manifested in the ingenious combination of historical and contemporary references. Coatings that remind incaic patterns closely reveal the playful presence of “Space Invaders” or “Pac-Man“, symbolizing the new objects of worship of our era.
Elements such as an indigenous mask turned into a “smile” in the lobby, or representations of Michael Jackson and Marilyn Monroe Wearing Peruvian masks, invite to a reflection on the evolution of our icons. Even the phases of the moon – so relevant in indigenous cultures – are integrated into this visual dialogue.
“With Nhow Lima, the project’s opportunity was presented before the brand, a little by chance, because it is a country where we were not, there was no minor brand hotel. The developers fell in love with the NHOW brand,” concludes Restrepo, underlining the special character of this project. “It is the most Peruvian hotel in Peru“, he says.
Carolina Gómez, director of Marketing and Sales at Nhow Lima, adds: “Nhow Lima will be a destination that goes beyond lodging; we seek to offer authentic experiences that capture the vibrant energy of the city, so that anyone who comes to Lima can immerse himself in the city with the senses, capturing its essence.”
With the opening planned for mid -May, Nhow Lima will have 243 rooms, a haute cuisine restaurant that will explore the Amazon flavorsan exclusive bar and a rooftop on the 13th floor with a pool coated with venices that form, of course, Inca motifs. Its 11 versatile event rooms also position it as an ideal space for business and social meetings.