how to get your hair ready with new treatments

Having well-groomed, healthy and shiny hair are beauty goals that almost all women share. However, Hair is exposed daily to numerous factors that can weaken it.discolor it, make it frizzy and even make it more brittle, affecting not only its appearance, but also people’s confidence.

Therefore, since this is such an important topic, everything surrounding hair solutions and treatments does not stop evolving.

In this line, hair finishing products emerge, which Today they are the best allies to restore the integrity of your hair at home.

What are they about? “They are those that are designed with already treated hair in mind. They come to give the final touch to enhance the action of the rest of the products. that were already used in the daily routine, such as shampoo, conditioner and mask.

In a nutshell, help give definition to hairto a certain hairstyle or styling,” explains Ana Sánchez, hair care specialist at La Puissânce.

Its mode of use is also specific. “After washing the hair, they are placed on dry or damp hair and their main characteristic is that do not require rinsingthat’s why they are called finishing.

They can have different functions depending on the type of product. That is, some condition, others add shine, eliminate frizz or allow hair to be styled and modeled. There are even options to increase the volume of the hairstyle or seal the hydration of the hair,” says Paula Verónica Corva, Brand Manager of IdraetGorup, a company that launched Pro Hair, a line of professional quality hair care products.

“Without a doubt, its advantage is that They manage to contemplate a need for hairSuch is the case of serums, which depending on how they are formulated, are used to restore silkiness and shine in dry hair, or serve to close cuticles and strengthen the fiber in hair damaged by bleaching,” explains Nacho López Fagalde, Kérastase. Official Ambassador.

Are there any other options. “In this sense, it is necessary to highlight the importance of thermal protectorswhich protect from heat tools that are used daily, such as the curling iron, flat iron or dryer,” adds Gabriela Lettieri, Hair Technician at Alfaparf Milano Professional.

“For those who dry their hair daily, this is an effective solution to protect the fiber from high temperatures and heat damage. Some variants include a UV filter that protects the fiber from blue light.”, develops Nacho Acosta, ID Artist of L’Oréal Professionnel.

And since this is a market that grows day by day, new developments abound. There is a line of finishes that have specific styling creams for each hair typewhich are light, do not weigh down the hair and do not evaporate quickly.

“These products allow the hair to remain well defined throughout the day,” adds Sánchez. In addition, firms such as La Puissânce have oils designed to combat frizz and keep the ends healthier. “One of them is used as a repair treatment for ultra-damaged hair. We even launched three hair perfumes which are perfect to carry in your purse, refresh yourself during the day and neutralize odors in the environment,” he adds.

Designed for each style, this line includes a citrus fragrance, another floral and a third that is more woody. They are adaptable to all hair types and are also anti-frizz. They can be applied to wet, dry, combed, loose or tied hair.

For his part, Lettieri points out that another option is the anti-frizz hair booster. “It is an accelerator or activator of beauty that has a higher concentration than that of a mask or serumand its action is very specific: restore the hair from the inside to eliminate frizz and leave its fiber smooth.”

For example, the Yellow Professional line from Alfaparf Milano offers a product to use before drying your head or every day with dry hair. “It brings intense hydration, definition and shine”, he describes. In addition, the firm has a spray for colored hair, which in its formula contains rice extract, a substance that helps maintain 94% of the color after more than 18 washes. “It’s a wild card that delivers professional results at home,” she adds.

Meanwhile, Sofía Gattesco, technical advisor and educator at Schwarzkopf Professional Argentina, emphasizes that the firm’s latest innovation is the new vegan and silicone-free formula from Osis+, which is the brand’s hairstyle line.

“It is made up of a jelly for curls and waves of any length, which enhances their definition while combating frizz. Its composition includes glycerin and red algae powder. It is molded between the palms before applying to damp hair and can be air-dried or diffused.”, dice.

Finally, Gattesco says that they developed a product for combat static electricity. “This is Glow, which also effectively combats dull and coarse hair without weighing it down.”

This type of styling product provides shine without the need for silicones. “It is light and calms frizz, while providing a sensation of nutrition. Its mission is to facilitate styling and make hair more malleable. It also helps protect against moisture. Keeps your head under control in any weather.”