Christmas is not a story like New Year’s resolutions, defends campaign

For the fifth consecutive year, the Catholic Association of Propagandists (ACdP) has launched an advertising campaign on the occasion of Christmas, this time under the motto “Christmas is not a story”, like New Year’s resolutions or electoral promises .

With advertisements at different public transport stops in more than 50 large cities and municipalities throughout Spain with which it aims to influence “the historical veracity of the Birth of Jesus Christ as God incarnate, in contrast to the empty promises that surround us”, as reflected in a statement.

These posters contain a QR code that leads to a video that in just 24 hours has already registered more than 60,000 views on the ACdP’s YouTube channel.

The campaign’s promoters defend that its message “puts under scrutiny the lack of authenticity of many clichéd New Year’s resolutions, such as quitting smoking or going to the gym, as well as the partisan slogans used by politicians.”

On the other hand, aided by humorous language, it also highlights “the false hopes of worldly success and improvement that are supposedly guaranteed by the promoters of pseudotherapies, horoscopes, self-help and ‘smokemongers’ in general.”

In previous years, the ACdP’s Christmas proposals have achieved a significant impact on Spanish society under the titles: “Do you know what the most repeated hoax is in the last 2,000 years?: God does not exist” (2020); “Only one birth has changed the course of history. And it is not yours” (2021); “Poor, marginalized and hated, he has been born again” (2022) and “If Christmas is a lie, everything is a lie. But… what if it’s true?” (2023).