big premieres, off-road in the sand and a dazzling stand

Brand Studio for Renault

Under the unbeatable setting offered by the sun and the beach in the hottest hours of summer, Renault is present on the Atlantic Coast with an invitation that is difficult to refuse: throughout the summer season, the rhombus brand is installed in Cariló and Pinamar presenting Renault Summer Experience 2024, a comprehensive proposal that combines exclusive previews and test drives filled with pure emotion with gastronomic initiatives and activities for the whole family.

In Cariló, and until February 29, Renault set up an impressive 600 square meter stand in the middle of the shopping center, at Cerezo 272, between Boyero and Calandria. There it takes the opportunity to deploy the best of its current portfolio, but also to anticipate four launches scheduled in the country for this year.

The first of them is Renault Kardian, the brand’s brand new SUV that will compete in the coveted B segment, which is presented at the Cariló stand as an avant-première.

Added to this novelty is the presentation of the E-Tech range of 100% electric vehicles, made up of the plug-in versions of the Kangoo, the Kwid and the Méganewhich combine technology and innovation to ratify the brand’s commitment to the environment.

The Commercial Director of Renault Argentina, Valentina Solari, anticipated that “these three products are the ambassadors of this range, and They will begin to be seen in dealerships in Argentina starting in March”.

“In that sense, Renault Summer Experience will allow you to experience first-hand what the future of the brand will be like in the short term,” said the executive at a season opening that also included the presence of the president of Renault Argentina, Pablo Sibilla.

In PinamarMeanwhile, the offer is twofold: on the one hand, at the access to the city, on Bunge Avenue and Intermédanos, it inaugurated a Renault Care Service with exclusive services for its customers: until February 15, every day from 10 a.m. to 1 p.m. and from 5 p.m. to 9 p.m. they will have the possibility of performing an oil and filter change or minor repairs on their vehicles, in addition to a free checkup of 25 checkpoints using the Renault Minuto Móvil.

“It is our way of being close to our clients also on vacation: we want them to be calm if they have suffered any damage, or need to carry out a check or review of fluids before going out on the road again,” said the Marketing Manager of Renault Argentina after-sales, Mariela Torres.

On the other hand, and until February 13, Renault prepared a space at the Kota Beach parador, at the entrance to the Pinamar Norte dunes, where it took its entire off-road offering with 4WD versions of the Alaskan, Oroch and Duster for tests and crossings that will be available throughout the season.

“Customers can reserve their appointment through the Renault Argentina website, and thus participate in these activities with specialized drivers that will teach them not only to drive in the sand, but also to take advantage of all the qualities of our 4×4 range products,” explained the Marketing and Advertising Manager of Renault Argentina, Christian Aguirre.

But Renault Summer Experience It not only offers a magnifying glass to see first-hand the best of the brand’s products, but also aims to connect with the public through a wide range of proposals, which highlight the best of summer on the Atlantic Coast.

In the three Renault spaces the agenda of activities is renewed week by week: throughout January, for example, bicycle rides are carried out within the framework of sustainable mobility. The starting point is at the Renault Care Service Point in Pinamar, where there is also a children’s recreation space and a place dedicated to communicating benefits from Axion and Castrol, Renault partners.

And it is not the only thing, because in Kota Beach The French brand also focuses on gastronomic experiences and lifestyle activities, while in Cariló and at the Pïnamar Care Service Point The opportunity is unbeatable to acquire official The Originals merchandising.

Some of the activities already confirmed:

• January 10: Darío Orsi stand-up show (Kota Beach, Pinamar).
• January 21: yoga class by Agus Echegoyen (Kota Beach, Pinamar).
• January 27: Foodie Sunset by Salva la Cocina (Kota Beach, Pinamar).
• February 3: talk about technology by Mateo Salvatto (Stand Cariló).

Likewise, clients of My Renaultthe brand’s loyalty program, will add new benefits to take advantage of during the summer holidays: by entering the web app, within the Renault Summer Experience category you will be able to find gastronomic, entertainment, tourist proposals, raffles, discounts and unmissable gift cards .

On the other hand, Renault’s idea is that summer is also a good opportunity to think about renewing itself, and that is why at any of the stands there are personnel ready to offer assistance and access the national production models – Sandero, Stepway, Logan , Kangoo and Alaskan – via financing at a 0% rate in 18 months – with limited space and a maximum amount of up to $5 million –.

At the Cariló mega stand there is also an interactive space dedicated to Roland Garros, the Parisian tennis tournament that is a global premium partner of Renault. Also an electric racing track for children and adults to play on and an iconic R4 on display to give a vintage touch to so much display of novelties and technology.