After one of the worst starts in the last 20 years, the sale of 0 km cars began to show some reactivation symptoms based on promotions, bonuses, discounts and financing offers from the brands.
Although until now there has been no positive balance regarding 2023, the incentives of recent months have helped dealers concentrate more activity. For example, sales in March showed an increase of 1% compared to February, while the growth in April (over March) was 26.7%.
In May, automakers took to the streets again with new proposals to maintain the upward trend. Some proposals are more ambitious than others and in some cases even include benefits in additional services.
Brand-by-brand proposals
Chevrolet
It offers different financing plans on several of its models. In the case of the medium Cruze (from $24,447,900), the American brand finances up to $6,000,000 in 12 months at a 0% rate or up to $12,000,000 in 30 months, at a fixed annual nominal rate (TNA) of 29.9%.
The same amounts also apply to financing the Tracker SUV (from $25,344,900), its best-selling model. Although in this case the conditions differ: 12 months and an annual nominal rate of 19.9%, and 30 months at a rate of 49.9% (TNA).
The Montana compact pickup (from $37,089,900) is another of the financed models; In this case up to $12,000,000 in 12 months, at a 0% rate.
Citroën
To promote the launch of the C3 Aircross (from $21,500,000), the brand finances up to $5,000,000 over 12 months with a 0% rate.
The new compact SUV is also offered through the Savings Plan channel, through an 84-month plan with a 60/40 modality with an agreed allocation in installment 6 with the contribution of an extraordinary rate (40%). The value of the subscription fee in force in May is $190,423, being the plan with the lowest subscription fee within the segment.
Fiat
Bet big so that the Cronos (from $20,063,000) continues to lead sales in the Argentine market. That is why during May it offers two types of financing for its model manufactured in Córdoba.
On the one hand, UVA financing up to $10,000,000 in 24 months, at a 0% rate. On the other hand, Fixed Rate financing up to $14,000,000 in 12 months, at a 0% rate.
Peugeot
It offers two alternatives for acquiring any version of the 208; The first is a financing line with a 0% rate for 12 months, for an amount of up to $4,600,000, and the second is for those who need to finance a larger amount (up to $12,000,000), with a rate starting at 19.9% for the period of 9 months.
Additionally, it also offers a special bonus of $4,000,000 for the Feline version.
These operations are carried out through PSA Finance Argentina, and apply to natural and legal persons.
Renault
As part of the “Renault Days”, the brand offers different alternatives for purchasing a 0 km.
- Sandero, Logan and Stepway: 0% rate in 12 fixed installments financing up to $8,000,000 and a bonus of up to $6,000,000.
- Kangoo (passenger) and Kangoo Express (van): 9.9% rate in 12 fixed installments financing up to $8,000,000 and a bonus for customers of up to $6,000,000 for Kangoo (passengers) and up to $7,000,000 for Kangoo Express.
- Oroch and Alaskan: 9.9% rate in 12 fixed installments financing up to $8,000,000 and an exclusive bonus of up to $10,000,000 and $12,500,000 respectively.
- Duster: bonus of up to $1,800,000. Does not include the updated model launched in April.
- In addition, during May the traditional 36-month loan remains in force with a rate of 39.9%, which allows for fixed installments of $55,100 for every $1,000,000 of financed amount. The maximum amount to be financed for Sandero, Stepway and Logan is $8,000,000; for Kangoo (passengers) and Kangoo Express (van) it is $12,000,000; and for the Alaskan and Oroch pickups it is $15,000,000.
The brand also maintains bonuses on delivery and patenting costs. Additionally, in collaboration with Axion, those who purchase a 0 km will receive exclusive fuel benefits. Customers who make the purchase through the virtual platform will obtain five 70% discount coupons with a maximum of $40,000 to use on any type of fuel. This equates to savings of up to $200,000 in fuel with a validity of up to two months.
Volkswagen
Continue updating the conditions of the “VW Weeks” with more models and new amounts to finance the purchase of a 0 km at a 0% rate.
For Polo Track models, Virtus, In the groin, y Saveiro offers a 0% rate for 12 months with the possibility of financing up to $9,000,000. While for Taos, in all its versions, a 0% rate for 12 months is available and can finance up to $11,500,000. and for the T-Cross the possibility of financing up to $12,000,000 in all its versions also over 12 months.
In the case of Amarok V6, you can now opt for a 0% Rate for 24 months with a financing limit of $16,000,000, or for a UVA system, also with 18 installments, which allows you to finance up to 50% of the value of the vehicle. the pick up, in any of its equipment levels.