The World Travel and Tourism Council (WTTC) urged companies in the sector to adopt “responsibly” the advantages of Artificial Intelligence (AI), a technology that will play a fundamental role in offering an improved travel experience, with personalized recommendations to each traveler.
The report “Introduction to Artificial Intelligence (IA) Technology: Guide for Travel & Tourism Leaders“(“Introduction to Artificial Intelligence Technology: Guide for Leaders in Travel and Tourism”), is the first part of a complete report on AI presented by that organization together with Microsoft, which highlights how this technology is poised to redefine the standards of travel and tourism.
In addition to playing a fundamental role in offering a exenhanced travel experience, now and in the future, this technology can enhance the personalized recommendations and marketing strategies by analyzing traveler data, optimizing pricing strategies through real-time adjustments, and offering instant responses and fine-tuned interactions through sophisticated chatbots powered by AI.
The report also highlights that AI capabilities extend to demand pattern prediction futures, the efficient resource allocation and providing valuable information to governments and stakeholders in the travel and tourism sector.
Furthermore, AI will be fundamental to promote sustainability with efficient management of resources, by monitoring and minimizing environmental impacts.
positive change
Julia Simpson, president and CEO of WTTC, said: “As we navigate the ever-evolving landscape of travel and tourism, AI is emerging as a catalyst for positive change“.
Offering personalized recommendations is one of the strengths of AI. Photo Shutterstock“The transformative capabilities highlighted in this report demonstrate that AI is not just a technological advancement, It is a strategic tool that can personalize the customer experience, drive sustainable improvements and create real-time pricing models,” he highlighted in a statement.
For her part, Julie Shainock, general manager of Travel, Transportation and Logistics at Microsoft, noted that “the use of AI models throughout the travel sector allows for a greater productivity for companies and drives a more personalized consumer experience.
Despite growing examples of AI applications in travel and tourism, the report reveals that The sector is lagging behind in the adoption of this technologyrelative to other consumer-oriented industries.
Travel and tourism companies should “embrace AI as a strategic priority,” says the WTTC.The increase in the application of AI in various sectors over the past year now represents a relevant force, and the travel sector must act now to take advantage of its impact.
Challenges that travel and tourism companies must overcome include shortage of skilled workers in AI, the limited infrastructure for its application and the absence of an “AI strategy” formal in many business plans.
In that sense, the WTTC urges travel and tourism companies to “adopt AI as a strategic priorityinvesting heavily in talent to foster collaboration between humans and AI.”
New opportunities with AI
Amid concerns about the impact of AI on employment, the report addresses the potential for job creation, recognizing that although AI will be disruptive, it will in turn will generate new opportunities.
The WTTC says that while AI will be disruptive to employment, it will also create new opportunities.According to the report, in the search for sustainable AI practices within the travel and tourism sector, the responsible data management emerges as a crucial strategy.
The implementation of measures such as data minimizationhe efficient storage and the responsible data deletion becomes critical for organizations looking to reduce their carbon emissions when using new digital technologies and significantly decrease their AI environmental footprint.