There are no doubt about the phenomenon it produces Franco frankntoto. He is a true hurricane for audiences and that is quite clear in Renault Argentina, who They are working on a series of actions to make the most of the exhibition generated by the Argentine pilot.
The Alpine company is the luxury and sports brand of the rhombus company. And it is, in turn, responsible for developing the Formula 1 team, “ceded” four years ago by the Renault Sport team.
For the local subsidiary, the arrival of Colapinto to the Alpine team opens a Fan of options with scope for now unknown to get to their customers and fans number 43.
“What Franco is generating with his return to Formula 1 here in Argentina, Latin America worldwide is spectacular,” he said Valentina Solaricommercial director of Renault Argentina, in statements to the program Movingthat goes for Fox Sports. The full interview will be broadcast today at 2:50 p.m.
The executive said that “we will be doing many things with Franco. Franco is a spectacular boy, with a charisma, with a prestige, with an empathy that connects with people and with a great, great talent, that is the most important.”
Cars, merchandisign and an exhibition in Buenos Aires
Solari, who in his youth became a professional tennis player, acknowledged that the reach of Colapint “It significantly exceeded our expectations,” And he pointed out that “it is impressive what Franco generates, what our country generates. We are a country that we are passionate about motor sport, but Franco has created something very special. He has connected with the Argentines, no matter what age, a four -year -old boy, a 70 -year -old person.”
-For your experience as a tennis player you know how important it is to have business support so that your career as an athlete take off.
-Well, it is very, very important. That is why we must thank all Franco’s sponsors who are accompanying the team at last personally. And it is a very important effort. First, the one done by the family. And also María (Catarineu) and Jamie (Campbell Walter), their managers, who have worked very consistently, accompanying Franco in recent years, accompanying the dream. And Franco says it, the dream of a boy who dreamed of being in Formula 1.
-He spoke of that dream a recent publication he made on his social networks.
-Yes, it’s called I have a goal. I have a goal of being a champion, a goal of being in the first positions of the formula grid 1. I will give everything with discipline, with work. I am completely grateful for the opportunity for trust that has been given to me, but I have a goal and Franco has dreamed great and I also believe that he transmits a very powerful message to all adolescents, to all Argentines, that we have never to lower his arms for what one looks for, for that dream in a big way.
-What did they look for with the commercial that Renault recently launched?
-This commercial we did seek to connect to Franco with Renault. With the Alpine spirit of vehicles that we will be launching here in Argentina. The top of the range that demonstrates that sportsmanship of our range as very close to the Alpine spirit, as will be the new Koleos that will reach the end of August. We wanted to tell Franco and the fanaticism that generates in the people. And with a maca like Renault that is very connected to motoring.
-The production of this commercial had already anticipated the World Marketing head of Renault. How do they consider it there?
-Exact. Arnaud Belloni had defined it as the new Messi. This is also the vision of Europe. Argentina’s new Messi is the new Argentine ambassador that transcends all generations. His freshness, his image, his attitude, his mischief, his connection, his empathy. And it will be a great ambassador. So the commercial somehow is also to welcome the Alpine team by Renault.
-Morely, Esprit Alpine cars, what other actions will have around the figure of Franco Colapinto?
-We have a very powerful plan. Of course, from the merchandising side, which is going to be marketed through our network of dealers. Also through our e-commerce that we have in MercadoLibre. The new elements that also represents the Formula 1. team are arriving and we also have a set of actions ahead. For example, prior to the San Pablo Grand Prix, which will be an Argentine tide, there will be the Argentine fever accompanying Franco. We also want to generate here in Buenos Aires, towards the end of the year, an exhibition. We want to produce meetings and activations so that the public can see their idol, can see Franco with a dynamic action that good, we are preparing to hopefully we can do it in the heart of the city of Buenos Aires.
-Just this year the 70 years of the Renault factory in Santa Isabel and the 70s of Alpine coincide
-I think that nothing in life is coincidence and of course we have plans, we are also projecting, why not bring some Alpine A110. There are many plans ahead. Let’s surprise. The truth is that we are very excited, we are thinking of many things, even with the Alpine brand.
-Can the Alpine brand arrive in Argentina?
-And models made in the region with Esprit Alpine equipment?
-Re fact, we are working for the vehicles of our renewal plan that we are gradually launching, at some point in their life cycle, incorporating alpine spirit versions. And now more than ever.
-To years were A ambassador to Manu Ginobili, now they have Gabriela Sabatini and above the collapth was confirmed in Alpine, they have three of the greatest athletes in the last decades of Argentina. Isn’t that a coincidence?
We had the great pride of having Manu as ambassador and remains part of the family. And when we made the proposal, he chose us. The same with Gaby Sabatini, who for the third year is Renault ambassador to our electric technology cars. In fact, I advance, we will have an advertising spot, Roland Garros, where Gaby Sabatini is. We say that we are the brand of Argentines and these ambassadors are the favorite ambassadors of Argentines. It is part of the connecting brand strategy, generating empathy through our ambassadors with all Argentines.
