Airbnb and KFC collaborate with the Jubileo de la Esperanza

The Digital Tourist Accommodation Rental Platform Airbnb and the restoration group Kentucky Fried Chicken (KFC) Hanfirmado agreements with the Vatican to collaborate with the Jubileo de la Esperanza and improve the experience of the millions of pilgrims traveling to Rome during the Holy Year.

To improve the experience of the pilgrimage and favor a better distributed flow and without massifications of the more than 30 million pilgrims that hopes to host the eternal city during the jubilee, Airbnb He has committed himself to the Dicasteria for evangelization in promoting sustainable stays throughout the city of Rome.

To do this, the Digital Platform He has launched a digital tourism guide in which they present a wide range of accommodation options in the metropolitan area and highlight the cultural and spiritual treasures to visit beyond San Pedro and the city of the Vatican.

In this way, Airbnb Promotes high quality stays in remote areas of the Roman Center, offering pilgrims and travelers the opportunity to discover some hidden and less known places, such as the beauty of the monasteries of Subiaco or the majesty of the basilica of Santa María la Mayor in Mentana.

Mons. Rino Fisichella, pro-prefect of the Dicastery for Evangelization, stressed that this initiative will be appreciated “for the entire part of the population that does not live in the historic center, but that it is also a participant in the celebrations of the jubilee.”

For Valentina Kingdom, Director of Institutional Relations of Airbnb Italy, the agreement “underlines our commitment to responsible hospitality and tourism, guaranteeing that the spiritual journey of millions of people also contributes positively to the welfare of the territory that hosts them.”

Another of the brands that binds to the Jubileo de la Esperanza is KFC, the American fast food restaurants specialized in fried chicken that will make available to all pilgrims who arrive menus at advantageous prices in the more than 120 restaurants they have in Italy.

Pilgrims will be able to benefit from these rates throughout the jubilee year through the application Iubilaeum25 and your service letter.

“We are deeply grateful to KFC for the support and commitment demonstrated by offering pilgrims a reception experience during this jubilee,” said Mons. Fisichella.