The 27th edition of Changchun Ice and Snow Festival opened its doors to the public with more than a hundred attractions and five themed areas. With an area of 1.56 million square meters, the attraction is located in the eastern part of the city of Changchunin the Chinese province of Jilin, about 850 km northeast of Beijing.
The city plans to carry out ten main activities and more than 140 parallel actions around tourism, culture, sports, research, study and commerce linked to ice and snow, according to the organizers.
He Changchun New World of Ice and Snow was officially presented to tourists from inside and outside the country, in an opening ceremony that took place on the night of Tuesday, December 12.
More than 120 ice buildings
According to Chen Yan, Party committee secretary of Jilin Construction Group, investor and builder of the tourist attraction, the total amount of ice and snow for this season reached 738,000 cubic meters, equivalent to the water content of three Olympic swimming pools.
They were built 120 groups of ice and snow buildings divided into five themed areasincluding the Silk Road, the dragon in the golden age, movies, treasure hunts and children’s area, in order to create a world-class theme park.
“In particular, the park turned to the design team of Shey Rhon Rhon, one of the mascots of the Beijing 2022 Winter Olympics, which implemented China Chic IP digital technology and fashion elements, and comprehensively improved the design of the project” Chen explained.
A giant ice sculpture in Changchun. Photo EFE/EPA/XINHUA / Yan Linyun The tourist area also has 670,000 square meters of entertainment spaces on ice and snowmore than 30 leisure programs and more than 500 performing arts shows, parades and fireworkshe added.
During the event, Changchun will also hold more than 100 thematic activities to promote consumptionon the occasion of the “January 8” and Spring Festival festivals.
Likewise, the city will issue commercial coupons worth 76 million yuan for the winter season, to promote the comprehensive development of commercial and ice and snow resources.
Established in 1998, the Changchun Ice and Snow Festival is a major national event that attracts a large number of tourists every year.
The festival drives growth in demand for snow products. Xinhua PhotoTourism boom
According to data from Ctrip, a Chinese online travel agency, ski pass orders booked in December for Changchun increased 628 percent year-on-yearl, and those of ice and snow equipment travel products grew almost 15 times compared to the same period last year.
With the Ice and Snow Festival, the city will create a new regional multi-modal tourist centerincluding nature tourism and skiing, as well as new ice and snow consumption scenarios, according to Jin Ming, secretary of the leading group of Party members of the Changchun municipal bureau of culture, radio, television and tourism.