a novelty, credit to the field and an extreme track to challenge the limits with the Strong Race

One of the great allies of the Argentine countryside could not miss the event: quite the contrary, Ford landed at Agroactiva 2024 with an imposing and innovative stand, which honored this close relationship with the sector and in which it displayed its entire portfolio of pick-ups and commercial vehicles. But he also took the opportunity to connect with producers and their clients through innovative experiences and commercial proposals for every need.

Official sponsor of the open-air exhibition that took place between June 5 and 8 in the Santa Fe city of Armstrong, the oval brand divided its space into zones and reserved one of them to show its latest launch: Bronco Wildtrakthe wildest version of this SUV, which combines all the robustness of the F series with elements of adventure and vertigo typical of a sports car like the Mustang.

Equipped with the most advanced off-road technology, it is a powerful and challenging all-terrain vehicle, largely due to its mechanics, with the 332 hp twin-turbo naphtha EcoBoost V6 enginebut also with driving modes designed for different surfaces and unique additions such as the Sasquatch package, which is included as standard and adds automatic 4×4 traction mode, higher articulation suspension, front and rear differential lock, 17″ alloy wheels ” with Beadlock capability and 35” tires for muddy terrain.

“We announced it in March and we are just a few days away from delivering the first units: At the end of June the first shipment arrives in the country of a vehicle that is different from everyone else”, celebrated at Agroactiva the Ford Marketing Manager, Marcelo Ramos. “The Bronco Wildtrak is at the top of the range of our offering, along with the Territory, the Kuga and the Bronco Sport, which would be its younger sister.”

But when it comes to power and capabilities, it is inevitable that at a Ford agricultural exhibition bet on the Strong Race: The Oval family of pick-ups always stands out in this segment and this time was no exception thanks to representatives of the entire range, such as the Maverick, the new Ranger and the F-150. For all tastes: a compact, a medium and a full-size.

And what’s more: in a space called Off-Road Campus, he invited all visitors to Agroactiva 2024 to experience the versatility of models like the Ranger Limited Plus V6, la Ranger Limited Biturbo, la Ranger XL 4×4, la Ranger Raptor, la F-150 Lariat y la F-150 Raptor.

“We know that people want to see our vehicles, and fairs like Agroactiva are ideal for that, because everyone arrives with a free agenda and has time to get on, ask questions and go deep,” Ramos analyzed.

“But no experience would be complete without actually trying out the trucks, from the smallest to the most powerful; That’s why we focused on offering a demanding test track, with important climbs, fords and more. We are interested in them knowing not only the technical specifications of each product, but also being able to see them in motion,” he said.

For this reason, and although there were activities open to everyone, Ford also emphasized offering differential treatment for its customers: exclusive parking and gastronomy were part of the special benefits they could enjoy. But it was not the only thing: they also had at their disposal promotions, accessories, a check of pending services and the highly revered mobile workshops provided by Ford Aftersalesequipped with spare parts and tools to offer maintenance services while the vehicle owner toured the exhibition.

As expected, another relevant place on the stand was occupied by Ford Pro, the division of the oval for its commercial clients. Products such as the Ranger and in particular the Transit range stood out there, which stands out for its versatility and variety in the offer.

“In the commercial field, each client has a specific need, and Ford’s commitment is to meet all of them,” Ramos highlighted in this regard. For this reason, the brand brought to Agroactiva versions for all tastes, such as the Transit Chassis, the Transit Van, the Transit Minibús and of course the new E-Transit, the 100% electric variant that arrived in the country as an ideal option for those companies seeking to reduce – or eradicate, why not – the emissions of their fleets.

To complete the proposal, Ford brought commercial plans for this and other types of vehicles to the fair: The Transit Van and Minibus were offered at a 0% rate to finance in 12 fixed installmentsthe same as the Ranger, which was also included in the Harvest Plan, with financing of up to 60% in semiannual installments. Finally, there were also opportunities for the Maverick, with 12 fixed installments and a rate of 9.90 percent.