This was the mega exhibition that brought together more than 300 historical models

Brand Studio for Volkswagen

The lush green space of San Isidro Racecourse became the epicenter of the first edition of Volkswagen Fan Daya true New Year’s Eve party that brought together more than 300 classics provided by the German brand’s clubs. Its members, all fans, proudly displayed those jewels that they care for with so much love and dedication and are part of the legacy of one of the icons of the automotive industry.

The family and recreational atmosphere was helped by a fantastic day in full sun, which allowed More than 5,000 people will come to the traditional site in the center of San Isidro to enjoy not only great classics of Volkswagen, but also the complete range of the brand in the country, which has it as one of the pillars in the local market.

With free entry, VW Argentina launched an event that combines history and present, and that it wants to repeat from now on. “This project was undoubtedly one of the most challenging of this year, which we have been working on for a long time. We trust that it will become a tradition that will be celebrated year after year”, said the Commercial Director of the Volkswagen Group, Martin Massimino.

There were ten hours of incessant traffic of thousands of people who came to the place to enjoy incredible units of the Beetleof an elegant sport like the Karmann Ghiafrom Kombi -in its different variants according to the temporal evolution-, of the Golof the Golf and even tuning options for contemporary models, such as the Suranhe Ventohe Up and even the pick-up I’m greedy.

The active participation of the clubs of different Volkswagen models, historical and current, were the backbone of the exhibition in San Isidro. Among those who received the most attention were, without a doubt, the large number of Beetles that were displayed on the lawn of the equestrian venue.

Most of them looked in an impeccable state of conservation. And even some of them characterized as Herbie, the most famous Beetle that starred in the movie Motorized Cupid.

Along with them were the Kombi, in a temporary combination in line with the brand’s two pioneering models. -the Beetle began production in 1938, and the utility vehicle called Transporter did so in 1950-, with a parade of versions of the T2, T3 and T4. AND The Karmann Ghia appeared very close bythe convertibles that Frank Sinatra and Marilyn Monroe drove.

Another sector was dedicated to cars that were closer in time but that in any case already have the classics label. The VW 1500 was present, a model that, in its final stage, was produced by the Volkswagen brand. Among them there was one who was hosted by José Luis Di Palma in The 24 Hours of the City of Buenos Aires.

Since there was the VW Golone of the most loved cars by Argentines and an emblem of the late 20th century and early 21st century, which was marketed until 2021, but It is still the best-selling used car in the country.. It also happened with el VW Golf in its different versions, starting with the legendary MK1 from the mid-70s.

Of the first edition of the Volkswagen Fan Day Among others, the 1500 Official Club, VW Lovers Argentina, Suran Club, Gol Country Club Argentina, Club del Gol La Plata, Amigos del Bora Argentina, VW Variant Argentina, Herbie Club Argentina, Grupo Westy Argentina, Zona Norte Kombi Club participated. , Adding Volkswagen, AADEA, WV T3 Argentina, Club Transporter T4 and BUGZ.

Another highlight was the Amarok Expert stand, the program that allows current and future customers and dealers to learn in depth the virtues of the successful national pick-up. Shell, one of VW’s strategic partners, was present with a 100% sustainable stand and a virtual proposal for the kids to test their driving skills on board a Volkswagen Taos.

Volkswagen Argentina showed off its wide range of models that it sells in the country, which has the two nationally produced ones among its great pride: the Amarok pick-up and the Taos SUV, both manufactured at the General Pacheco plant. Another great attraction was the new Polo, launched in 2023, in all its versions. In the same way, the renewed Virtus and the spicier version of the Vento, the GLI, could be seen.

They were also VW’s extra-heavy models, with the Meteor truck line and E-Delivery, the first electric truck that was also introduced in 2023 in the local market. The Delivery line will be produced at the Volkswagen plant in Córdoba starting in 2024, another milestone for the company in the country.

Volkswagen closes a successful year. It’s in the podium of the brands with the highest number of sales in the local market from 2023; The Amarok pick-up continues to gain market share with excellent performance -according to the records of the Association of Automotive Dealers of the Argentine Republic-; It launched in different segments and is in the middle of an ambitious growth plan with an investment of 300 million dollars until 2026.

“In 2023, Volkswagen has been in very good health in terms of domestic production, exports and sales. We have completed the launches and we have great projects in the medium and long term. That’s why We believe that 2024 is going to be a very positive year for the national automotive industry and that Volkswagen is going to be a fundamental player”, concluded the Marketing Manager of Volkswagen Argentina, Tomás Amorena.

For all this, but also for the strong historical presence of Volkswagen in Argentina, it is that the Fan Day held at the San Isidro Racecourse It was the ideal setting to close the year 2023 with a celebration and prepare for a 2024 that promises more news and the second edition of this celebration.