The Swifties are getting ready to make history in theaters around the world.Taylor Swift: The Eras Tour which portrays the concert of Taylor Swift will bring to the River Plate stadium in November, is headed for a record world premiere for a concert film: it is estimated that it will gross between 150 and 200 million dollars – from 100 to 125 million dollars in North America, and from 50 to 75 million of dollars in the rest of the world.
AMC Theatres, which distributes the concert film, prefers a more conservative estimate of $150 million worldwide, including $100 million domestically.
Swift’s film will begin screening at 6 p.m. on Friday, October 13 in more than 8,500 theaters in approximately 100 countries, including all AMC locations in the U.S. Typically, a movie previews on Thursday night before its official release on Friday morning, but the truncated launch of Eras Tour makes it harder to predict how much it will gross on its opening weekend.
To an unprecedented extent, Swift’s team bypassed Hollywood studios and partnered directly with the world’s largest exhibitor to bring the film to the big screen. AMC, in turn, will put Eras Tour available to other chains.
$100 million in advance sales
By the end of last week, the concert film had racked up more than $100 million in advance ticket sales. And it is sold out in several theaters during the opening weekend.
Eras Tour it will easily score the biggest launch of all time for a concert film, as well as becoming the highest-grossing concert film of all time in its opening weekend alone. It lasts two hours and 48 minutes.
According to market studies, and just as Barbie, Swift’s film will have mostly female viewers. Younger adult women, teenagers, and girls are the ones who go to see her favorite movies repeatedly, which helps partly explain why Barbie It has grossed more than $1,434 million at the global box office. Disney’s live-action remakes, such as Aladdintoo, while women turned sagas Twilight y The Hunger Games in box office hits.
Taylor Swift, during her show at Sofi Stadium in Inglewood, California, in August of this year. AFP PhotoTill the date, Justin Bieber: Never Say Never of 2011 holds the record for the concert film with the highest grossing at the North American box office, with 73 million dollars, without adjusting for inflation. It earned another $26 million overseas for a global total of $99 million. Michael Jackson’s 2009 posthumous concert and documentary, This Is It, grossed $72.1 million domestically and $181.9 million worldwide. After topping the charts in its opening weekend, Sony extended the film’s two-week run in theaters for three more weeks domestically and from one to three weeks in foreign territories.
A year earlier, the concert tour Hannah Montana y Miley Cyrus: Best of Both Worlds Disney had broken records by grossing $31.1 million in North America during the Super Bowl weekend, while young women flooded the theaters. The film grossed $65.8 million domestically and $70.6 million worldwide.