In 2024 there were near 1.4 billion of arrivals of International tourists Throughout the world, according to UN Tourism data, which also estimates a growth between 3 and 5 % for this year, so many companies external to this sector have begun to carry out client capture initiatives through the travel industry.
“It is a very resistant product in terms of experience, even when the economy is in decline we can see that Trips are still a great habit of consumption. So brands that are not travel can take advantage of the opportunity of these two elements to offer them to their customer base, ”Emilie Dumont, general director of Digitrips said Wednesday.
Dumont has participated in Palma -in Mallorca, Spain- at the round table “how the brands that are not travel are Entering the trips“, held within the framework of the CONX 2025 Tourism Forumwhere he has commented that the motivation of these corporations is both strategic and financial.
In a later interview with the EFE agencythe expert added that this situation can generate many opportunities for companies specialized in tourism, since those that are external to the industry will need the experience to loyalty to its customer base in this field.
Therefore, the Director of International Affairs of Fligy, the Travel Innovation Platform of the Alibaba GroupAda Xu, explained that from the group they have created a SERVICE OFFER From a market study of its customer base.
“We know What the Chinese traveler uses or needs When he is traveling, ”he has nuanced to add that this immersion gives them“ strength at the brand level ”, since they take advantage of the data or suggestions they receive from different economic sectors to grow in their activity and expand the spectrum of consumers.
In this way, the Alibaba group also observes opportunities to work with different European cities to collaborate in tourism promotion aimed at destinations committed to sustainability.
After this debate, as part of the Conx 2025 program, an event organized by Travelgatethe general director of Skift Emea, Kate Irwin, has interviewed the Director of Strategy and Transformation of HBX Group, Javier Cabrerizo.
In this conversation, Cabrerizo has stressed that the important thing for the development of companies in the tourism sector is have sufficient flexibility to deal with the new traveler profiles or demands of society.
The Spanish manager recalled “the old days” where the strategic plans had a look at 5 or 10 years seen, worse than today to be “practical” and look for 3 years seen for 3 years seen for “Be very flexible on the way” and power to the market opportunities “in these moments of uncertainty.”