Iberia reinforces ties with Argentina with more frequencies on flights and a network that generates more than 7 thousand jobs per year

The relationship of Iberia with Argentina go back to almost 80 years. Buenos Aires was the first destination on the other side of the Atlantic Ocean for the aeronautical company, and the close link remains intact until today.

Recently, the airline increased operations between Buenos Aires and Madrid to three daily flightsthat transport about 2,000 people every day. In total, in 2025 they will have 725 thousand seats

“For us Argentina is one of our main countries where we have the greatest focus of our business, and we believe it is a market that still has more capacity to grow,” he said Sonia Sánchez Plaza, Director of Communication, Institutional Relations and Social Impact of Iberia In dialogue with Clarín. “For us, Buenos Aires is Iberia’s history. Next year we turned 80 years flying uninterrupted here. We have a special link with Argentina,” he added.

The interview was developed in Iberia spacean armed place in the street Florida that was open for a month until April 25. His goal was bring the airline closer to people They still didn’t know her. There you could taste the meals that are served on board, know and test the costumes historically used by the staff and use a flight simulator next to an instructor that explained how to land and take off. As the airline communicated at the closure, More than 28,000 people visited this experience center

“There is a very strong historical affinity between Spain and Argentina, they are sister countries with a lot of history in common. For the Spaniards, Argentina is one of the favorite sites to come on vacation. It is an immense, beautiful country, with natural, cultural wealth, with great cities like Buenos Aires,” said Sánchez Plaza, and referred to the large amount of “Family tourism”, con people visiting relatives from either side of the ocean. “For us and for Argentina it is a very good entrance door to Europe. Many Argentines say they do not understand going to Europe without spending a few days in Spain, and take advantage of the offer of Stop Over,” he added. This offer allows up to 9 days in Spain before reaching another final destination. It also includes a complete program of discounts on accommodation, purchases and cultural visits.

“In the purpose of Iberia as a company is always to generate a positive social impact in the places we fly. It is on our DNA,” said Sánchez Plaza. A clear way to measure social impact is to take into account job creation. The route that joins Buenos Aires and Madrid, produces 7500 jobs per year Between direct, indirect and induced. This generates wealth for an amount of about 250 million euros.

The company also carries out philanthropic activities to try to generate opportunities in Spain and in the countries it flies. For example, Provides humanitarian aid and works with associations and NGOs to move refugees. It also has a program with the National Transplant Organization, to transfer organs in Spain and provide immediacy to the people who need it.

“I think that people have more and more interest in the service that is hired to maintain a standard with which you feel comfortable, that is not a company that does something that questions your own values. And, in that sense, from Iberia this is a factor that we are taking very seriously, carrying out important investments and measures so that not only to offer a better value proposition, but also so that our activity is increasing airline

Aeronautics is a difficult to decarbonize activity, but for companies it is very important strive to reduce carbon footprint. That is what Iberia is doing, mainly with two tools: the Fleet renewal and sustainable fuel consumption aircraft.

“In Iberia we are making millionaire investments to change and have more and more new generation aircraft. The operation with Buenos Aires is carried out practically complete with the most efficient aircraft on the market, the most modern of our fleet, the Airbus 350 Next. They are airplanes that consume 35 % less fuel. This means that they also have a remarkable reduction of polluting emissions,” said Sánchez Plaza.

He Sustainable aviation fuel consumption It is the most efficient solution that currently exists, since You can reduce pollutant emissions up to more than 80%. Iberia began using it and bets on more.

“There is a problem, and it is that production at the moment is scarce and the price is still very expensive. That is why we are doing from Iberia and from the entire aviation industry sector a call to governments, supranational organisms to promote that production of sustainable fuel of aviation and that the airlines can use it more, at a more reasonable price, without forceing us to increase the bills, so that the aviation remains accessible For everyone.

The company too Bet on innovation with research support that generates solutions To decarbonize aviation.

“I think there is growing environmental awareness and it is important, because it is good that we put an eye to ensure that our activity has the least possible environmental impact. Aviation generates a footprint in the environment, so we are working hard to try to reduce it, because traveling is an essential activity,” said Sánchez Plaza.

Iberia is working to offer More comforts to passengers with some type of disability or mobility problems. The company is currently focused on an accessibility plan that already has important advances.

“The goal is that from you buy the ticket until you finish your flight experience everything is simpler and more accessible,” said the director.

The company has already started using a application to make communication with people who have difficulty speaking more simple: is called Tell him And it was developed by the Argentine entrepreneur Mateo Savetto. The app facilitates dialogue with both employees who attend on land and in flight. “It is working very well, we are very happy,” said Sánchez Plaza.