The BMW R 1300 GS Adventure in Argentina and the brand’s expectation: “Reach more people”

The BMW R 1300 GS Adventure It was officially presented in Argentina. This is the flagship ship of the GMA family top model. It stands out for its 30 -liter gasoline tank, which shows this dual purpose motorcycle even more imposing. An invitation to go from end to end the routes of our country or, why not, go beyond borders.

Last year, BMW Motorrad Argentina had presented the new R 1300 GS line that replaces the 1250. Adventure is the older sister of this family, aimed at a public of the premium segment that looks for a motorcycle mainly to make long journeys.

For the German brand this is a relevance launch and provided a press conference that was in charge of Agustín Hinterholzerdirector of BMW Motorrad for Argentina and importing markets in Latin America, and Gabriel Costahead of BMW Motorrad Argentina.

Among the main concepts, they stressed that One in two motorcycles of the premium segment sold in Argentina is BMW. In addition, they pointed out that in 2024 the brand sold more than 218,000 motorcycles worldwide, a record that represents a 0.6% increase compared to 2023, and that in Latin America more than 27,000 units were sold, with a growth of 5.2%.

In Argentina, 974 bmw motorcycles were patented last year, which means 74% more than in 2023. And for this year they project an expansion of at least 40%.

Before consulting Clarion On the decline of import tariffs and the modification of taxes on premium vehicles that the government arranged, Hinterholzer said: “This opens a lot of possibilities to reach more people because it helps us to position our products in prices that are more accessible.”

In addition, the director for Argentina and the importing markets of the region, said that the downward interest rates allow financing options for their customers.

“In general, the context that is taking place in Argentina today offers us Huge growth potential And we are trying to take advantage of it reacting as quickly as possible, ”he added. And he gave the example that with the last adjustment in taxes, in three days they already had a new price list for the public.

Costa agreed that they see “a very interesting business potential” and that it had already “started to show some signs for 2024” with improvements at tariff levels for the industry.

“The 2025 starts with internal tax reduction so the perspective is really very interesting. That is why we also react very fast to have this product in the country since March. Surely let’s complete the line up of the brand during the year with more products from other segments, ”he anticipated.

R 1300 GS Adventure is available in four different versions and colors (Racing Red, GS Trophy, Triple Black y Karakorum), with prices ranging from 46,400 to 50,400 dollars.

All of them are equipped with a 1,300 cc bicylindrical boxer engine that develops a power of 145 hp and 149 Nm of torque. The box is 6 speeds and one of the novelties is that the four versions can be equipped with the automatic gear change assistant (ASA).

With this system, the clutch is suppressed but gives the possibility, optional, to pass the marches with the foot. The technical file declares that the bike can exceed the 200 km/h.

In addition to the largest and powerful engine, the other evolution of the motorcycle has to do with the handling experience. From BMW Motorrad they explain that there is a combo of improvements that include a lower gravity -The transmission box was located below the motor-, more technology in the suspension and a more compact and rigid chassis which result in the optimization of cycling and the control of a motorcycle that weighs 237 kilos dry.

The serial equipment of the R 1300 GS Adventure line includes a heated cuff key and seat, cuff protector with integrated indicators, dynamic cruise control with braking function, dynamic motor control control and electronic and dynamic adjustment of the suspension.

In addition, it carries ABS Pro (adapts the braking according to the inclination of the motorcycle), a new lightning set with BMW Motrad Matrad LED optics of renewed design, four daytime driving LED lights and two auxiliary headlights; TFT screen with connectivity, main seat and passenger seat comfort, and pneumatic pressure control.

In addition, you can add the packages Touring (central easel, electrically adjustable windshield, chromed exhaust, anchors for aluminum suitcases, GPS installation device) and Dynamic (Pro change assistant, which allows you to pass marches without tightening the clutch, Pro driving modes and sports brakes). Then, each version has specific options.