The shocking growth figures of Argentine tourists

It is known that the beaches of Brazil summoned many Argentines this summer. Official figures corroborate this movement: the Argentine tourism in Brazil increased 92 percent in January compared to the same month of 2024.

Thus, Argentina consolidated as the main issuer of tourists to Brazil in the first month of the year, when 870,318 visitors arrivedaccording to data shared by the Brazilian Agency for International Tourism Promotion (Embratur), the Ministry of Tourism and the Federal Police.

The flow of Argentine visitors is part of the very good figures shown by the General Tourism in the neighboring country, which received 1,483,669 international visitors Only in the first month of the year, an important growth of 55.07% compared to January 2024 (with 956,737 tourists).

To Argentine travelers, those who arrived from Paraguay, Chile, Uruguay and the United States are added mainly.

Argentines have several favorite destinations within Brazil, but one of the regions that most summon in summer season is Santa Catarina.

According to statistics, only in January 2025, this state of southern Brazil registered the arrival of 198,720 international tourists. This figure is 71% higher than the same period of 2024 (then there were 116,209 foreign visitors). .

Although Santa Catarina stands out as a destination that is reached in a terrestrial way, from the embratur they point out that the increase in air connectivity was a determining factor for growth in the number of tourists.

In the center, foreign tourism (including the Argentines) in Rio de Janeiro (the city and beaches such as Búzios, Arraial, Ilha Grande or Parathy) a 46% increase was recorded in January.

Brazil is very attractive as a destination since it conveys with paradisiacal beaches, ecotourism and all the color of culture, parties and Brazilian hospitality.

“No other country in the world has seen a growth in this magnitude in tourist arrivals. This is 55% more than last year, which was already a record. The government of President Luiz Inacio Lula da Silva, through Embratur, joining efforts of the private sector, of the Ministry of Tourism, of the states and municipalities, is helping to transform in reality the tourist potential we always had”Said the president of Embratur, Marcelo Freixo, who celebrated the results and highlighted the international promotion strategy of Brazil as a tourist destination.

He added: “The big difference now is that we have made international tourism a Priority for the development of the countryenabling an expansion of air connectivity also record. ”

Freixo also emphasized strategic alliances and a way to promote the “smarter” country.

“Today, Brazil has become a most competitive country. Tourists, when they decide where to go, find more options for packages and flights to Brazil and are impacted by more information about what they can find in our country, according to their consumption profile. This has made the difference, ”Freixo explained.

In addition, the Next weekend Brazil will combine two important events: On Sunday, March 2, the first night of the parades at the Sambódromo de Río de Janeiro, it will coincide with the movie I’m still here (I’m still here) will be competing at the Oscar awards with three nominations, as best film, best international film and best actress (for the work of Fernanda Torres, winner of the Golden Globe).

Street comparsas from all over the country decided to “hug the national cinema with tributes to the film,” they tell from the embratur.

According to statistics, the majority of tourists who arrived in Brazil did so with land transport: of the 1,483,669 recorded arrivals, 802,611 (54%) were in car and buses.

Air transport ranked second, with 608,163 inputs, while arrivals by sea and river were 72,895.

In addition to business tourism, the reasons for choosing Brazil as destination are varied, from the paradisiacal beaches and the exuberant ecotourism to the rich culture and hospitality of the Brazilian people.

Facing 2025, the panorama is very encouraging.

“Brazil prepares for large events that must further enhance the visibility of our tourist destinations and, consequently, the arrival of visitors. The country will be Host of the BRICS Summit In Rio de Janeiro in July, and in November we will have the Conference on the UN climateCop 30, in Belém, “Freixo said while highlighting the opportunity offered by these events to” consolidate the country’s image as a sustainable tourist destination and international relevance. ”