creativity put into play

The rain stopped just in time, a little before the start of the season. 9th edition of Tendencia Arenales. And although it didn’t dampen the party, it delayed the start on the street quite a bit. But hours later, Arenales and its transversals were filled as always.

The locals try to capture attention from its stained glass windowssharpening creativity more and more. We have seen dancers who move behind the glass, actresses, performers and, in some previous editions, even mini plays.

It happens that with so much visual stimulation, the stained glass window is not enough. It is necessary to appeal to other senses to capture attention. So, the offer was adding live music with DJs and a saxophonist at the door of La European made young people and adults dance.

Another great caller is the sense of taste: nothing is more infallible than seeing a person eating or drinking leaving a place so that people crowd at the entrance. But this year, there were also bars offering drinks or a drink at the door of several stores, not only in Arenales but also in the transversal ones.

“This year, the slogan we defined is The Plot and we choose Laura Saint-Agne as curatorsartist and creative director, and Federico Platenerarchitect and artist. They suggested artists and designers to put together creative pairs with the locals,” he described. Gonzalo Genspresident of the Arenales District Board of Directors, which also organizes La Noche del Diseño.

The curators proposed the concept thinking about the warp formed, as a whole, by all the people involved in Tendencia Arenales. “A fabric, a great network where the union of all those parts is much greater than the individualities,” they said.

Among the new features, the interior designer Rob Ortiz inaugurated his new studio in the Rue des Artisans passage. “It represents me 100%: it is warm, close and I feel that it has the possibility of mutating towards other design proposals, not just interiors or furniture,” he said.

Also, this year the paint brand Tersuave used the event to launch color trends 2025 in the space of Marcelo Mazza.

“Every year we choose a concept that has a real drop. But now we wanted to promote them from expertise and in first person. That’s why, We choose Carolina Aubele as ambassador to transform what we think from a palette and make it evolve,” he expressed. Veronica Bartolinihead of Communication and Brand Development of the company.

“We had inspiring ideas but the concept arose from something I think: the colors that define us have to be in everything, in our clothes, in our house. That is why the concept Owners of Color “It is based on capturing our own colors at home,” Aubele explained and detailed all the trends one by one.

“Tonight we are presenting a stained glass window intervened with the acoustic architecture of Kuaiet. They are panels that we developed a while ago but they are simulating an under the sea thanks to the artistic intervention of Maria Juarez“, he described Nicole Monisdirector of The European. The sound-absorbing product is made with 60% material from recycled bottles.

Occhipinti y Häfele Argentina They worked together with the artist Ximena Ibanez to create an immersive experience, where each interior space became a portal to new possibilities.

“Collaborating with these initiatives, and hand in hand with our partners, allows us to create a unique synergy, deploying a network of innovation, functionality and creativity that expands and evolves,” he added. Fernanda Smith of Häfele Argentina.

source it participated with Kaleidoscopio, an installation made by the artist Estanislao Fagnilli with vibrantly colored acrylics that, combined with direct lighting, cast shadows and enhance the furniture.

“Framework of light and art: a meeting of realities” was the proposal of Agüero Lighting and the artist Esteparia. The concept: a dynamic celebration that showed how light can transform and expand artistic perception, between what we perceive and what could be. Thus, a series of dynamic audiovisual installations fused physical and digital elements.

Vintage Girair presented his Curatorship # XV called Feast. “We teamed up with the wonderful artist Luz Arias. Their pieces in bright colors, made of borosilicate glass and blown glass, blend perfectly with the neutral pieces that we chose for this curatorship,” he explained. Ani Hairabedian.

In one of the windows of its emblematic premises, Customs exhibited “Life”, the work made in wood by the artist Sebastian Desalvo.

Sofia Willemoës presented Babylon in his Fable House. It was a truly immersive exhibition because the public was part of that living plot and participated in a photo session of Gabriel Rocca. As icing on the cake, Mary Pryor showed his new collection.

Furthermore, they participated Nicola Costantino, Bone Cabinet and Laura Messing among other artists and designers.